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Kleppner's advertising procedureLane, W. Ronald, 1940- ; King, Karen Whitehill, Dr. ; Russell, Thomas, 1941-Type of material - textbookEdition - 16th, international ed.Publication and manufacture - Upper Saddle River (New Jersey) ; [HArlow (Essex)] : Pearson Education International : Prentice Hall, cop. 2005Language - englishISBN - 0-13-127392-2COBISS.SI-ID - 8379420
Author
Lane, W. Ronald, 1940- |
King, Karen Whitehill, Dr. |
Russell, Thomas, 1941-
Other authors
Kleppner, Otto, 1899-1982
Topics
Kleppner, Otto, 1899-1982 |
Oglaševanje |
Procedure |
Advertising |
Oglaševanje |
Strategija |
Učbeniki za visoke šole |
Marketing |
Strategija |
Učbeniki za visoke šole |
Tržno komuniciranje |
Metode |
Učbeniki za visoke šole |
Reklama |
Mediji |
Množični mediji |
Učbeniki za visoke šole |
Reklama |
Avdiovizualni mediji |
Kreativne sposobnosti |
Učbeniki za visoke šole |
Oglaševanje |
Planiranje |
Poslovna uspešnost |
Učbeniki za visoke šole |
Prodaja |
Ciljno vodenje |
Prodajne tehnike |
Učbeniki za visoke šole |
Ekonomska propaganda |
Marketinška strategija |
Sporočanje |
Učbeniki za visoke šole |
ekonomska propaganda |
oglaševanje |
reklama |
oglasi |
avdiovizualna sredstva |
planiranje |
tržno planiranje |
kreativnost |
ustvarjalnost |
strategija trženja |
razvoj |
marketing |
trženje |
selekcija |
prodaja |
cilj |
mediji |
ocenjevanje |
komuniciranje |
množični mediji |
vodenje |
poslovni proces |
uspešnost poslovanja |
poslovno okolje |
učbeniki |
učbeniki
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Faculty of Economics and Business, Maribor |
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659.1 LANE W. Kleppner 659.1 LANE W. Kleppner |
available - outside loan, loan period: 30 days
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Lane, W. Ronald, 1940- | ![]() |
King, Karen Whitehill, Dr. | ![]() |
Russell, Thomas, 1941- | ![]() |
Kleppner, Otto, 1899-1982 | ![]() |
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