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Does your marketing sell? : the secret of effective marketing communicationsMoore, Ian, tržni svetovalecType of material - profess. monogrPublication and manufacture - London ; Boston (Mass.) : Nicholas Brealey, 2005Language - englishISBN - 1-85788-350-0COBISS.SI-ID - 8389660
Author
Moore, Ian, tržni svetovalec
Topics
Communication in marketing |
Marketing management |
Marketinška strategija |
Trženjski splet |
Priročniki |
Marketing |
Prodajne tehnike |
Učinkovitost delovanja |
Priročniki |
Tržno komuniciranje |
Poslovna uspešnost |
Skrivnosti |
Priročniki |
Tržno komuniciranje |
Verbalna komunikacija |
Besedišče |
Priročniki |
Marketing |
Usmerjanje |
Razumevanje |
Priročniki |
Marketing |
Interesi |
Ciljani skrining |
Priročniki |
Marketing |
Znanje vodenja |
Izziv |
Priročniki |
trženje |
marketing |
management |
mišljenje |
tržno planiranje |
poslovno okolje |
marketing mix |
marketinški splet |
strategija trženja |
pospeševanje prodaje |
vedenje |
cilj |
pozicioniranje |
strategija |
oglaševanje |
ekonomska propaganda |
prodaja |
predvidevanje |
promocija |
odnosi z javnostjo |
direktno trženje |
neposredna prodaja |
potrošnik |
informacije |
MIS |
uspešnost poslovanja |
komuniciranje
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Faculty of Economics and Business, Maribor |
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339.13 MOORE I. Does 339.13 MOORE I. Does |
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