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Sports marketing : a strategic perspectiveShank, Matthew D. ; Lyberger, Mark R.Type of material - textbook ; adult, seriousEdition - 6th ed.Publication and manufacture - Abingdon ; New York : Routledge, cop. 2022Language - englishISBN - 978-0-367-14164-6; 978-0-367-14165-3COBISS.SI-ID - 98241795
Author
Shank, Matthew D. |
Lyberger, Mark R.
Topics
trženje |
šport |
športni management |
strategija trženja |
marketing mix |
planiranje |
promocija |
segmentacija |
pozicioniranje proizvoda |
marketing |
sports |
sports management |
marketing strategy |
marketing mix |
planning |
promotion |
segmentation |
positioning
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Faculty of Economics and Business, Maribor |
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339.13 SHANK M. Sports 22 339.13 SHANK M. Sports 22 |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Shank, Matthew D. | ![]() |
Lyberger, Mark R. | ![]() |
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