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Marketing across culturesUsunier, Jean-Claude ; Lee, Julie, 1948-Type of material - textbookEdition - 4th ed.Publication and manufacture - Harlow (England) [etc.] : Financial Times/Prentice Hall, 2005Language - englishISBN - 0-273-68529-5COBISS.SI-ID - 15355110
Author
Usunier, Jean-Claude |
Lee, Julie, 1948-
Topics
Export marketing |
Social aspects |
International business enterprises |
Social aspects |
Intercultural communication |
mednarodno podjetje |
mednarodno poslovanje |
mednarodno trženje |
medkulturno delovanje |
potrošnik |
psihologija potrošnika |
odločanje |
poslovno komuniciranje |
strategija trženja |
pogajanje |
international corporation |
international business |
international marketing |
cross-cultural activities |
consumer |
consumer psychology |
decision making |
business communication |
marketing strategy |
bargaining |
bargaining
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Library ERUDIO, Ljubljana |
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Knjižnica 0000000339 USUNIER J.-C. Marketing IN: 000000565 Knjižnica 339 USUNIER J.-C. Marketing IN: 000000565 |
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Knjižnica 0000000339 USUNIER J.-C. Marketing IN: 000000564 Knjižnica 339 USUNIER J.-C. Marketing IN: 000000564 |
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Usunier, Jean-Claude | ![]() |
Lee, Julie, 1948- | ![]() |
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