Faculty of Arts, Lj. - all departments (FFLJ)
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Promocija storitev obalno-kraških splošnih knjižnic z orodji spleta 1.0 in 2.0 : magistrsko delo s prilogami na CD ROM-uSamsa, ŠpelaV današnji dobi interneta je zelo pomembno, da knjižnice in knjižničarji razumejo delovanje spleta 1.0 in 2.0 ter izkoristijo svoje spletne strani in Facebook za boljšo promocijo in komunikacijo z ... uporabniki. Namen raziskave je bil ugotoviti, ali obalno-kraške splošne knjižnice uporabljajo obe orodji za promocijo svojih storitev ter kakšen odnos imajo do tovrstne promocije knjižničarji teh knjižnic. V raziskavi smo uporabili dve raziskovalni metodi. S pomočjo analize vsebine smo želeli ugotoviti, ali obalno-kraške splošne knjižnice uporabljajo orodja spleta 1.0 (spletne strani) in 2.0 (Facebook) za promocijo svojih storitev, kje so bolj aktivni (na spletnih straneh ali Facebooku), kdaj so knjižnice najbolj aktivne pri ažuriranju tovrstnih orodij, katere storitve promovirajo s temi orodji ter ali se objave na spletnih straneh in Facebooku razlikujejo. S pomočjo spletne ankete smo želeli prikazati, kakšen odnos imajo knjižničarji obalno-kraških splošnih knjižnic do tovrstne promocije, katere ciljne skupine uporabnikov želijo privabiti s tovrstno promocijo ter ali imajo smernice, ki bi določale, kaj in koliko bodo objavljali na spletnih straneh in Facebooku. Analizo vsebine smo izvajali pol leta, od začetka maja do konca oktobra 2014, spletna anketa je bila na voljo tri mesece (od 11. januarja do 11. aprila 2015). V vzorec je bilo vključenih 6 obalno-kraških splošnih knjižnic in 12 knjižničarjev, ki so zaposleni v teh knjižnicah. Ugotovili smo, da omenjene splošne knjižnice uporabljajo tovrstna orodja za promocijo svojih storitev, vendar nimajo nobenih smernic, ki bi določale, kaj in koliko bodo objavljali. Raziskava je pokazala negativen odnos knjižničarjev do tovrstne promocije, saj menijo, da je nepotrebna, ker knjižnici ne pomaga pri boljšem delovanju.Type of material - master's thesis ; adult, seriousPublication and manufacture - Ljubljana : [Š. Samsa], 2015Language - slovenianCOBISS.SI-ID - 282087936
Author
Samsa, Špela
Other authors
Vilar, Polona
Topics
splošne knjižnice |
Kras |
Istra |
Primorje |
storitve |
promocija |
socialna omrežja |
Facebook |
spletne strani |
magistrske naloge
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Samsa, Špela | ![]() |
Vilar, Polona | 19614 |
Source: Personal bibliographies
and: SICRIS
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