Faculty of Arts, Lj. - all departments (FFLJ)
-
Sprachliche und nicht-sprachliche Strategien am Beispiel der viralen Marketingkampagne für die deutsche Supermarktkette Edeka [Elektronski vir] = Jezikovne in nejezikovne strategije na primeru viralne marketinške kampanje za nemško trgovsko verigo Edeka : diplomsko deloZierer, NinaDiplomska naloga se ukvarja z jezikovnimi in nejezikovnimi strategijami na podlagi viralne marketinške kampanje z naslovom "Supergeil" za nemško trgovsko verigo Edeka. Viralni oglasni videoposnetek ... se je prvič pojavil na spletni platformi YouTube, dne 20. 02. 2014, kjer je s svojo inovativno, humoristično ter zanimivo podobo privabil kar več kot devetnajst milijonov ogledov. Cilj predložene diplomske naloge je natančna analiza jezikovnih (tvorjenke s pridevnikom super) in nejezikovnih strategij viralne marketinške kampanje "Supergeil", s pomočjo celostnega analitičnega modela (po Janich) na osnovi GAT2 transkripcije. Glavni namen diplomske naloge je ugotoviti oblike medbesedilnost in povezave viralnega oglasnega posnetka"Supergeil" z njegovim predhodnikom "Richtig geil".Type of material - undergraduate thesis ; adult, seriousPublication and manufacture - Ljubljana : [N. Zierer], 2018Language - german, slovenianCOBISS.SI-ID - 67813986
Author
Zierer, Nina
Other authors
Polajnar, Janja
Topics
nemščina |
besediloslovje |
besedilne vrste |
oglaševanje |
viralni oglasi |
diplomska dela |
German language |
text linguistics |
textual types |
advertising |
viral advertisement |
theses
![loading ... loading ...](themes/default/img/ajax-loading.gif)
Call number – location, accession no. ... |
Copy status | Reservation |
---|---|---|
OHK - Germanistika DiplBCD ZIERER N. Sprachliche OHK - Germanistika DiplBCD ZIERER N. Sprachliche |
available - reading room
|
![loading ... loading ...](themes/default/img/ajax-loading.gif)
![loading ... loading ...](themes/default/img/ajax-loading.gif)
![loading ... loading ...](themes/default/img/ajax-loading.gif)
Shelf entry
Permalink
- URL:
Impact factor
Access to the JCR database is permitted only to users from Slovenia. Your current IP address is not on the list of IP addresses with access permission, and authentication with the relevant AAI accout is required.
Year | Impact factor | Edition | Category | Classification | ||||
---|---|---|---|---|---|---|---|---|
JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
Select the library membership card:
If the library membership card is not in the list,
add a new one.
DRS, in which the journal is indexed
Database name | Field | Year |
---|
Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
---|---|
Zierer, Nina | ![]() |
Polajnar, Janja | 26214 |
Source: Personal bibliographies
and: SICRIS
Select pickup location:
Material pickup by post
Delivery address:
Address is missing from the member's data.
The address retrieval service is currently unavailable, please try again.
By clicking the "OK" button, you will confirm the pickup location selected above and complete the reservation process.
By clicking the "OK" button, you will confirm the above pickup location and delivery address, and complete the reservation process.
By clicking the "OK" button, you will confirm the address selected above and complete the reservation process.
Notification
Automatic login and reservation service currently not available. You can reserve the material on the Biblos portal or try again here later.
Subject headings in COBISS General List of Subject Headings
Select pickup location
The material from the parent unit is free. If the material is delivered to the pickup location from another unit, the library may charge you for this service.
Pickup location | Material status | Reservation |
---|
Reservation in progress
Please wait a moment.
Reservation was successful.
Reservation failed.
Reservation...
Membership card:
Pickup location:
Poletni urniki