Analiza vizualnega marketinga slovenskih knjigarn

Faculty of Arts, Lj. - all departments (FFLJ)

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Analiza vizualnega marketinga slovenskih knjigarn

Čebašek, Tjaša, 1993-

Cilj magistrske naloge, ki nosi naslov Analiza vizualnega marketinga slovenskih knjigarn, je ugotoviti, ali so knjigarne v lasti največjih slovenskih založb podvržene marketinškemu načrtu ... opremljanja. Pregleda, kako pogosto se v knjigarnah spreminjajo izložbe in postavitev knjig in od česa oz. od koga je to odvisno. Primerja izvajanje marketinških aktivnosti v večjih kranjskih knjigarnah, kot sta Mladinska knjiga ter DZS, in ugotavlja, kako vizualni vidik izložbe oz. knjigarne vpliva na privlačnost obiskovalcem oziroma ali izpostavitev določenih naslovov oz. izdelkov vpliva na zanimanje in nakup. Preverja, ali so knjige, objavljene pri založbi, ki je lastnica knjigarne, nesorazmerno razpostavljene. Pridobljena spoznanja primerja s prakso neodvisne knjigarne Libris v Kopru. Magistrska naloga med drugim predstavi teorijo, pomembno za to področje, ter poudari in primerja dobre prakse v tujini.

Type of material - master's thesis ; adult, serious

Publication and manufacture - Ljubljana : [T. Čebašek], 2018

Language - slovenian

COBISS.SI-ID - 67905890

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Author
Čebašek, Tjaša, 1993-

Other authors
Blatnik, Andrej, 22.5.1963-

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OHK-Bibliotekarstvo	available - outside loan, loan period: 7 days
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Call number – location, accession no. ...	Copy status
OHK - Bibliotekarstvo MagB 339.138 ČEBAŠEK TJAŠA Analiza vizualnega	available - outside loan, loan period: 7 days
OHK - Bibliotekarstvo MagB 339.138 ČEBAŠEK TJAŠA Analiza vizual/CD-R	available - reading room
OHK - Bibliotekarstvo MagB 339.138 ČEBAŠEK TJAŠA Analiza vizualnega	available - reading room

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Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system
Čebašek, Tjaša, 1993-
Blatnik, Andrej, 22.5.1963-	32844

Source: Personal bibliographies and: SICRIS

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