Faculty of Arts, Lj. - all departments (FFLJ)
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Analiza vizualnega marketinga slovenskih knjigarnČebašek, Tjaša, 1993-Cilj magistrske naloge, ki nosi naslov Analiza vizualnega marketinga slovenskih knjigarn, je ugotoviti, ali so knjigarne v lasti največjih slovenskih založb podvržene marketinškemu načrtu ... opremljanja. Pregleda, kako pogosto se v knjigarnah spreminjajo izložbe in postavitev knjig in od česa oz. od koga je to odvisno. Primerja izvajanje marketinških aktivnosti v večjih kranjskih knjigarnah, kot sta Mladinska knjiga ter DZS, in ugotavlja, kako vizualni vidik izložbe oz. knjigarne vpliva na privlačnost obiskovalcem oziroma ali izpostavitev določenih naslovov oz. izdelkov vpliva na zanimanje in nakup. Preverja, ali so knjige, objavljene pri založbi, ki je lastnica knjigarne, nesorazmerno razpostavljene. Pridobljena spoznanja primerja s prakso neodvisne knjigarne Libris v Kopru. Magistrska naloga med drugim predstavi teorijo, pomembno za to področje, ter poudari in primerja dobre prakse v tujini.Type of material - master's thesis ; adult, seriousPublication and manufacture - Ljubljana : [T. Čebašek], 2018Language - slovenianCOBISS.SI-ID - 67905890
Author
Čebašek, Tjaša, 1993-
Other authors
Blatnik, Andrej, 22.5.1963-
Topics
marketing |
trženje |
knjigarne |
prodaja |
Slovenija |
bolonjske magistrske naloge
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Čebašek, Tjaša, 1993- | ![]() |
Blatnik, Andrej, 22.5.1963- | 32844 |
Source: Personal bibliographies
and: SICRIS
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