Oglaševanje knjižničnih virov in storitev na Facebooku : magistrsko delo

Faculty of Arts, Lj. - all departments (FFLJ)

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Oglaševanje knjižničnih virov in storitev na Facebooku : magistrsko delo

Lešnik, Vesna, 1996-

Učinkovita komunikacija knjižnici omogoči, da se poveže s svojimi ciljnimi skupinami in jim sporoči, kaj vse jim lahko ponudi. Eden od načinov za povezovanje s (potencialnimi) uporabniki je uporaba ... družbenih omrežij kot je Facebook. Ta poleg brezplačnega objavljanja vsebin omogoča tudi plačljivo oglaševanje, ki temelji na nagovarjanju določenih ciljnih skupin glede na demografske in druge značilnosti. Namen magistrskega dela je bil ugotoviti, ali slovenske splošne knjižnice že oglašujejo na Facebooku in kako se takšno oglaševanje obnese na konkretnem primeru. Z anketo smo preverili izkušnje in mnenje zaposlenih v slovenskih splošnih knjižnicah ter ugotovili, da ga v večini knjižnic še niso uporabljali. V tistih, kjer so ga, imajo z njim večinoma pozitivne izkušnje, menijo, da gre za dober način promocije in nameravajo z njim nadaljevati tudi v prihodnje. Z eksperimentalno raziskavo smo raziskali potencial oglaševanja na primeru Kanopy, spletne platforme za pretočen ogled video vsebin, ki je brezplačna za člane Mestne knjižnice Ljubljana. Rezultati nakazujejo, da je imelo oglaševanje pozitiven vpliv na število novih registracij na platformi. Zanimanje za oglas smo merili s kliki na povezavo, ki jih je bilo največ med Ljubljančani od 35. do 44. leta starosti.

Type of material - master's thesis ; adult, serious

Publication and manufacture - Ljubljana : [V. Lešnik], 2021

Language - slovenian

COBISS.SI-ID - 73401603

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Author
Lešnik, Vesna, 1996-

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Merčun, Tanja

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OHK - Bibliotekarstvo MagB 004.7 LEŠNIK V. Oglaševanje	available - outside loan, loan period: 7 days
OHK - Bibliotekarstvo MagB 004.7 LEŠNIK V. Oglaševanje	available - reading room

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Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system
Lešnik, Vesna, 1996-
Merčun, Tanja	29353

Source: Personal bibliographies and: SICRIS

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