DIKUL - logo
IBS International Business School Ljubljana (LEILA)
  • Implementation of total responsibility management into corporate strategy [Elektronski vir]
    Gorenak, Štefka ; Bobek, Vito
    This contribution reports about relationship and potential synergies between the total quality management (TQM) and total responsibility management (TRM) as well as corporate citizenship. TRM ... principles and standards reflect the raising public expectations about corporate social responsibility. Many companies develop TRM as requisitely holistically and hence successfully manage their responsibilities toward their stakeholders and natural environment. The evolution and implementation of TRM in companies includes three main components/approaches: inspiration/vision, integration and improvement/innovation. The improvement/innovation elements of TRM create a significant demand for companies to broaden measuring of their performance. TRM indicators focus on stakeholders (together with triple-bottom-lines) of economic, social and environment issues ('cost-benefit' approach). Gorenje Group represents a successful case of implementation of TRM into corporate strategy (including sustainable indicators). The synergies also lead (socially) responsible companies to long-term competitiveness by contributing to requisitely holistic management of (innovative-responsible) enterprises/companies. CSR and sustainability could be promoted through transparency, good governance, concern for the environment and good relations with company's stakeholders. Morally proactive leadership is critical for successful TRM and corporate citizenship. The proactive companies focus on the importance of CSR and its management inside and outside the global company (case Gorenje Group). Introduction of TRM may hence be a management innovation.
    Source: Trends and future of sustainable development [Elektronski vir] : proceedings of the conference "Trends and Future of sustainable Development", 9-10 June 2011, Tampere, Finland (Str. 337-348)
    Type of material - conference contribution
    Publish date - 2011
    Language - english
    COBISS.SI-ID - 10979100

    Link(s):

    http://ffrc.utu.fi/julkaisut/e-julkaisuja/eBook_2011-15.pdf
    Digital Library of the University of Maribor – DLUM

Shelf entry