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Consumer behavior : buying, having, and beingSolomon, Michael R., 1956-Type of material - textbookEdition - 6th, international ed.Publication and manufacture - Upper Saddle River (New Jersey) : Prentice Hall : Pearson Education International, cop. 2004Language - englishISBN - 0-13-123011-5COBISS.SI-ID - 7012636
Author
Solomon, Michael R., 1956-
Topics
Consumer behavior |
Potrošniki |
Zadovoljevanje |
Učbeniki za visoke šole |
Potrošniki |
Potrošniški interesi |
Vedenje |
Učbeniki za visoke šole |
Potrošniki |
Subkultura |
Učbeniki za visoke šole |
Marketing |
Marketinška strategija |
Tržno komuniciranje |
Učbeniki za visoke šole |
potrošnik |
zadovoljstvo |
psihologija potrošnika |
zaznavanje |
vedenje |
behaviorizem |
osebnost |
psihologija osebnosti |
individualizem |
perspektive |
poraba |
odločanje |
trg |
motiviranje |
kultura |
komuniciranje |
segmentacija |
nakup
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Knjižnica 0000000339 SOLOMON M. R. Consumer... IN: 000000060 Knjižnica 339 SOLOMON M. R. Consumer... IN: 000000060 |
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Solomon, Michael R., 1956- |
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