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Prilagoditev recesijskim trendom na področju motivacijskih potovanj - primeri dobrih praksBudnar Radilović, MašaPodjetje Mice d.o.o. se ukvarja z upravljanjem poslovnih dogodkov in je specializirano za motivacijske izlete in potovanja. Ekonomske spremembe se na področju upravljanja dogodkov v zadnjem času ... kažejo skozi trend krajših dogodkov s katerimi želijo podjetja učinkoviteje doseči namen za manj denarja, kar je dokazala tudi raziskava, ki smo jo opravili med 100 slovenskimi podjetji, ki redno organizirajo dogodke. Podjetje Mice d.o.o. se je spremembam učinkovito prilagodilo z zasnovo krajših programov, ki udeležence povezujejo skozi doživetje na osnovi lokalne naravne in kulturne dediščine. S povezovanjem z lokalnimi organizacijami in ponudniki podjetje dosega tudi cilj nižjih stroškov. Mnogo programov je vezanih na doslej "neodkrita" območja, s čemer podjetje pomembno prispeva k promociji turizma in trajnostnemu razvoju. To programe plemeniti z dodano vrednostjo. V prispevku bomo predstavili izsledke raziskave in nekaj najuspešnejših produktov iz ponudbe podjetja kot odgovor na spremenjene potrebe na trgu - Vipavska pustolovščina, Vohunske igre v Parku vojaške zgodovine, Regionalne večerje.Source: Management, izobraževanje in turizem : kreativno v spremembe : znanstvena konferenca z mednarodno udeležbo, 22.-23. oktober 2009, Portorož : zbornik povzetkov referatov = book of abstracts (Str. 84-85)Type of material - conference contribution ; adult, seriousPublish date - 2009Language - slovenian, englishCOBISS.SI-ID - 250267648
Author
Budnar Radilović, Maša
Topics
turizem |
poslovni dogodki |
motivacijska potovanja |
organizacija dogodkov
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