Vpliv všečnosti korporacijskega oglaševanja na korporacijski imidž blagovne znamke : diplomsko delo

FSS, J. Goričar Central Social Sciences Library, Ljubljana (ODKLJ)

Opening hours: Mondays to Fridays 8 a.m. - 8 p.m., Saturdays 8 a.m. - 2 p.m..
More...

Subject Headings Textbook Zebra Research guides

Vpliv všečnosti korporacijskega oglaševanja na korporacijski imidž blagovne znamke : diplomsko delo

Grmek, Sara, 1998-

Imidž se oblikuje na podlagi prvega vtisa o podjetju, prvi vtis pa je zelo stabilen in se spremeni le, če pride do velike spremembe v izkušnji s podjetjem. Všečnost oglasa je velikokrat tudi del ... oblikovanja imidža o podjetju. V diplomskem delu me je zanimalo, kako všečnost oglasa in njegovih specifičnih delov vpliva na imidž o podjetju. Slednje sem preverjala na podlagi kvantitativne raziskave, v katero je bilo vključenih 160 enot. Izkazalo se je, da zastavljena hipoteza drži in da všečnost korporacijskega oglasa vpliva na imidž korporacije. Najbolj se je to izkazalo na primeru oglasa korporacije Hofer, ki v danem regresijskem modelu kaže statistično značilen močen pozitiven vpliv všečnosti korporacijskega oglaševanja na imidž Hoferja.

Type of material - undergraduate thesis ; adult, serious

Publication and manufacture - Ljubljana : [S. Grmek], 2022

Language - slovenian

COBISS.SI-ID - 114925571

Link(s):
Repository of the University of Ljubljana – RUL

Keep searching

Author
Grmek, Sara, 1998-

Other authors
Podnar, Klement

Holdings
Availability in other libraries

Call number – location, accession no. ...	Copy status	Reservation
Č Ms 17461 Closed stacks	loan not possible

Access to the JCR database is permitted only to users from Slovenia. Your current IP address is not on the list of IP addresses with access permission, and authentication with the relevant AAI accout is required.

Year	Impact factor		Edition		Category		Classification
Year	JCR	SNIP	JCR	SNIP	JCR	SNIP	JCR	SNIP

Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system
Grmek, Sara, 1998-
Podnar, Klement	21606

Source: Personal bibliographies and: SICRIS

The material from the parent unit is free. If the material is delivered to the pickup location from another unit, the library may charge you for this service.

Pickup location	Material status	Reservation

Upload image

Shelf entry

Adding material to shelf was successful.

Adding material to shelf failed.

It was not necessary to add the material to the shelf.

Permalink

E-mail

Impact factor

Select the library membership card:

DRS, in which the journal is indexed

Select pickup location:

Material pickup by post

Notification

Citations

Subject headings in COBISS General List of Subject Headings

Select pickup location

Reservation was successful.

Reservation failed.

Reservation...

Bibliographic data

Number of loans

Loan was successful

Loan failed

Loan was successful

Loan failed

Loan was successful

Loan failed

Loan was successful

Loan failed

Theme