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EMCB 2020 Conference Proceedings [Elektronski vir] : EMCB 2020 Conference : "Growing business in emerging markets: challenges and drivers for success" : 2-3 June 2020, Ljubljana, SloveniaEmerging Markets Conference Board. Conference (2020 ; Ljubljana)The annual EMCB conferences aim to gather marketing scholars and practitioners interested in issues and challenges of marketing and related management issues in emerging markets. This is the first ... time for the Emerging Markets Conference Board (EMCB) conference to take place in Europe and this offers opportunity to shed more light also to emerging markets within the European context. The theme of the conference is "Growing business in emerging markets: challenges and drivers for success". We have prepared thirteen tracks covering different areas of marketing. The conference format will provide room for discussion, networking and co-operation building among attendees from developed and developing countries.Type of material - proceedingsPublication and manufacture - Ljubljana : School of Economics and Business, 2020Language - englishISBN - 978-961-240-357-7COBISS.SI-ID - 17268739
Author
Emerging Markets Conference Board |
Conference
Other authors
Malhotra, Naresh K. |
Čater, Barbara, 1976- |
Marinov, Marin Alexandrov |
Bodlaj, Mateja |
Zečević, Mila |
Univerza v Ljubljani |
Ekonomska fakulteta
Topics
Podjetja |
Marketing |
Mednarodna posvetovanja |
Trgi |
Dežele v razvoju |
Mednarodna posvetovanja |
trženje |
konference |
zborniki |
marketing |
conferences |
collection of scientific papers
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Malhotra, Naresh K. | ![]() |
Čater, Barbara, 1976- | 24101 |
Marinov, Marin Alexandrov | ![]() |
Bodlaj, Mateja | 23022 |
Zečević, Mila | 50573 |
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