FSS, J. Goričar Central Social Sciences Library, Ljubljana (ODKLJ)
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Od dominacije potreb k stilizaciji življenjaUle, MirjanaIz prevladovanja potreb, koristi v klasičnih industrijskih družbah preidemo v potrošniških družbah k primatu želje nad potrebami in od tod zopet v poindustrijskih družbah k primatu fantazije nad ... željo (spremembe v potrošniški družbi privede v spremembe subjektivnega momenta potrošnje). Imperativ individualizacije je prav emancipacija fantazije od želje in potrebe oz. natančneje, fantazija uporablja želje in potrebe kot svoji sredstvi ali celo kot material, namesto, da je fantazija v službi potreb in želja. Še modernejša stopnja tega procesa je stilizacija (tudi estetizacija) vedenja, izgleda, pa tudi potreb, želja in fantazij. Stilizacija in estetizacija potrošnje osvobajata potrošnjo od interesa (Falk), navajata na "neinteresno zrednje" (Kant). To navaja potrošnike tudi k narcističnim regrasijam oz. prekinitvi stika z realnim.Source: Časopis za kritiko znanosti. - ISSN 0351-4285 (Let. 26, št. 189, 1998, str. 103-116)Type of material - article, component partPublish date - 1998Language - slovenianCOBISS.SI-ID - 18669917
Author
Ule, Mirjana
Topics
človekove potrebe |
potrošništvo |
estetizacija |
življenjski stil |
potrošniška družba
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Ule, Mirjana | 04998 |
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