Ne tako visoka kultura - prepovedani užitki nakupovanja
Luthar, Breda
V visokorazviti moderni družbi se pomen s katerim 'ustvarjamo' subjektiviteto črpa iz materialnih artefaktov in praks nakupovanja. Avtorica je kritična do ekonomskega dojemanja potrošnje kot ...racionalnega akta; do tradicionalne leve kritike potrošnje ter do antimodernega diskurza o potrošnji. Te kritike dejansko preiskovanje potrošnje nadomešča s pesimistično retoriko in z iskanjem vznemirljivih novih metafor za obsojanje potrošne kulture. Članek razpravlja o povezanosti med oblikovanjem jaza (subjektifikacijo) in potrošnjo kot "tehnologijo" produkcije pomena. Članek konča z analizo oglaševanja, kjer se ustvarjajo simbolni vidiki blaga tako, da se kulturni red povezuje z redom stvari.
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