-
Managing services marketing : text and readingsBateson, John E. G. ; Hoffman, K. DouglasType of material - textbookEdition - 4th ed.Publication and manufacture - Fort Worth (TX) [etc.] : The Dryden Press : Harcourt Brace College Publishers, cop. 1999Language - englishISBN - 0-03-022519-1COBISS.SI-ID - 4537628
Author
Bateson, John E. G. |
Hoffman, K. Douglas
Topics
Storitve |
Zagotavljanje |
Učbeniki za visoke šole |
Potrošniki |
Motivacija |
Učbeniki za visoke šole |
Vodenje |
Storitvene dejavnosti |
Servisi |
Konkurenčnost |
Izkušnje |
Učbeniki za visoke šole |
Marketing |
Strategija trženja |
Storitve |
Vodenje |
Potrošniki |
Besedila |
Primeri |
vodenje |
tržno komuniciranje |
strateško planiranje |
komunikacijska sredstva |
kakovost |
podjetja |
gospodarske dejavnosti |
storitve |
upravljanje |
potrošniki |
potrošniki |
leadership |
marketing |
strategic planning |
communication media |
quality |
enterprise |
economic activities |
services |
management |
consumer |
consumer
Reserve material at the desired pickup location.
Pickup location |
Material status | Reservation |
---|---|---|
FSS, J. Goričar Central Social Sciences Library, Ljubljana |
available - outside loan, loan period: 1 months
|
Shelf entry
Permalink
- URL:
Impact factor
Access to the JCR database is permitted only to users from Slovenia. Your current IP address is not on the list of IP addresses with access permission, and authentication with the relevant AAI accout is required.
Year | Impact factor | Edition | Category | Classification | ||||
---|---|---|---|---|---|---|---|---|
JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
Select the library membership card:
DRS, in which the journal is indexed
Database name | Field | Year |
---|
Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
---|
Select pickup location:
Material pickup by post
Notification
Subject headings in COBISS General List of Subject Headings
Select pickup location
Pickup location | Material status | Reservation |
---|
Please wait a moment.
More...
Subject Headings Textbook Zebra Research guides