FSS, J. Goričar Central Social Sciences Library, Ljubljana (ODKLJ)
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Vpeljava mehanizmov igre v modele poslovanja na spletu : magistrsko deloDrgan, MašaTo delo se osredotoča na igrifikacijo: uporabo mehanizmov igre v kontekstih in sistemih, ki sicer niso povezani z igrami. Namen je ugotoviti, kako lahko mehanizme igre uspešno vpeljemo v modele ... poslovanja na spletu, saj je e-poslovanje postalo ključen del poslovnih procesov današnjih podjetij. Za namen raziskave in ugotavljanje smiselnosti uporabe igrifikacije, je v delu predstavljena SWOT-analiza za to področje, ki ponuja vpogled v prednosti, slabosti, pomanjkljivosti in nevarnosti uporabe igrifikacije v spletnem poslovanju. Cilj implementacije igrifikacije v poslovanje je pogosto povečanje motivacije, tako zaposlenih kot tudi uporabnikov določenih izdelkov in storitev. Ker z igrifikacijo spodbujamo želeno vedenje sodelujočih, je treba pri snovanju igrificiranih rešitev slediti določenim etičnim načelom, zato se delo osredotoča tudi na etične in moralne vidike tega fenomena. Pri snovanju igrificiranih rešitev je ključnega pomena dobro poznavanje uporabnikov in sodelujočih v procesu, saj je treba vedeti, kaj te uporabnike motivira in kateri elementi iger so zanje zabavni, saj lahko le tako ustvarimo zares uspešen igrificiran sistem in zanimivo izkušnjo.Type of material - master's thesis ; adult, seriousPublication and manufacture - Ljubljana : [M. Drgan], 2020Language - slovenianCOBISS.SI-ID - 47651587
Author
Drgan, Maša
Other authors
Berce, Jaro
Topics
Poslovanje |
Business |
Svetovni splet |
World Wide Web |
Podjetništvo |
Entrepreneurship |
Magistrska dela |
Master's theses |
igrifikacija |
e-poslovanje |
motivacija |
SWOT-analiza |
gamification |
e-business |
motivation |
SWOT-analysis
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Drgan, Maša | |
Berce, Jaro | 03313 |
Source: Personal bibliographies
and: SICRIS
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