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Foundations of marketing communications : a European perspectivePelsmacker, Patrick de, 1957- ; Geuens, Maggie, 1969- ; Bergh, Joeri van den, 1971-Type of material - profess. monogrPublication and manufacture - Harlow (England) ; New York : Financial Times/Prentice Hall, 2005Language - englishISBN - 0-273-70386-2COBISS.SI-ID - 15836134
Author
Pelsmacker, Patrick de, 1957- |
Geuens, Maggie, 1969- |
Bergh, Joeri van den, 1971-
Topics
Communication in marketing |
Europe |
Advertising |
trženje |
poslovno komuniciranje |
cilj |
proračuni |
ekonomska propaganda |
oglas |
sredstva javnega obveščanja |
planiranje |
raziskave |
pospeševanje prodaje |
direktno trženje |
elektronsko trženje |
odnosi z javnostjo |
sponzorstvo |
marketing |
business communication |
goal |
budgets |
advertising |
advertisement |
means of public information |
planning |
research |
sales promotion |
direct selling |
electronic marketing |
public relations |
sponsorship |
sponsorship
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Knjižnica M 0000000339 PELSMACKER P DE Foundations of IN: 020071606 Knjižnica M 339 PELSMACKER P DE Foundations of IN: 020071606 |
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Pelsmacker, Patrick de, 1957- | ![]() |
Geuens, Maggie, 1969- | ![]() |
Bergh, Joeri van den, 1971- | ![]() |
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