Privlačnost poslodavca utječe na želju za zapošljavanjem i radom u određenoj organizaciji pa se organizacije sve češće pokušavaju diferencirati od ostalih u sektoru te u mislima potencijalnih ...zaposlenika stvoriti sliku poželjnog poslodavca. Istovremeno, pojedince na akciju mogu potaknuti razni motivi, intrinzičnog i ekstrinzičnog karaktera. Svrha rada je utvrditi vrstu motivacije kojom su pojedinci vođeni u ostvarivanju vlastitih ciljeva te utvrditi ulogu pojedinih čimbenika motivacije prilikom donošenja odluke o zapošljavanju u određenoj organizaciji. Ciljevi istraživanja su sljedeći: utvrditi razinu intrinzične i ekstrinzične motivacije ispitanika, utvrditi važnost pojedinih obilježja poslodavca prilikom odabira prvog poslodavca
te prikupiti saznanja o razlikama u poželjnim obilježjima poslodavca između ispitanika koji su intrinzično i ekstrinzično motivirani. Istraživanje je provedeno u dva navrata tijekom dviju godina korištenjem
online anketnog upitnika na uzorku od 165 ispitanika, studenata diplomskih studija, prvostupnika i magistara koji ne mogu naći posao ili
su u postupku stručnog osposobljavanja. Utvrđeno je da su ispitanici dominantno motivirani intrinzičnim motivima. Za visokoobrazovane mlade izrazitu važnost prilikom odabira prvog poslodavca imaju mogućnost za stjecanje iskustva u struci i dobri odnosi s kolegama, što dodatno potvrđuje visoku intrinzičnu motivaciju mladih u Hrvatskoj. Skupinu obilježja poslodavca od najmanje važnosti mladima predvode karakteristike organizacije – njena veličina i djelatnost.
Employer attractiveness affects employee desire for employment and work in a particular organization. Organizations increasingly make effort to differentiate themselves from others in the sector and to create the image of a desirable employer in the minds of potential employees. At the same time, individuals can engage in action due to various motives, both intrinsic and extrinsic. The purpose of this paper is to determine the type of motivation that drives individuals to achieve their own goals
and to identify the role of motivating factors when making a decision about the employment in a particular organization. The objectives of the research are the following: to determine the level of intrinsic and extrinsic motivation of the respondents, to determine important employer features when selecting the first employer and to get an insight into differences in the desirable employer features among dominantly intrinsically and extrinsically motivated respondents. The research was conducted
on two occasions over a period of two years using an online questionnaire survey on a sample of 165 respondents, mostly graduate students. Descriptive analysis revealed that the respondents were mostly intrinsically motivated. For highly educated young people the most important factors that defined employer attractiveness were the possibility to gain professional experience and good relations with colleagues. That confirmed a high level of intrinsic motivation among young people in Croatia. A
group of least desirable motives was related with organizations themselves – their size and activities.
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