Communication skills present one of the most important components of the quality service in the tourism industry. They are based on the knowledge of foreign languages which is the most important ...prerequisite for satisfying the guests’ needs. The structure of foreign guests in Croatia classified by emitting countries proves that the part o f the German speaking guests in comparison with other language communities is the most prominent one, so that we can conclude that German is the foreign language number one in Croatian tourism. Within our research the questionnaire was carried out among German guests on holiday in Opatija with the main topic: quality service referring to the communication in German with hotel staff. The results of the performed questionnaire provide very important guidelines for the special appreciation of German language and of course its further improvement which is at the same time a very important contribution to the quality of the tourist product.
This article deals with contents of a communicative grammar in German language teaching in tourism. To this purpose a morph syntactic analysis of the chosen corpus was carried out. The analysis has ...revealed which verbs, substantives, pronouns, adjectives, prepositions and conjunctions in the corpus are especially frequent and in which morphologic forms and collocations they appear. The data for oral and written communication are presented separately. The results of this research serve as basis for a communicative grammar book of German as a foreign language in tourism.
This paper analyzes the use of anglicisms in Croatian tourism brochures. The research has been undertaken having three main objectives in mind. Firstly, it focuses on the frequency of anglicisms in ...investigated corpora. Secondly, the analysis includes the phonological, orthographic, morphological, syntactic and semantic integration of English words into the receiver language. In the presented research the authors have also tried to reveal the motivation for the use of anglicisms in Croatian tourism brochures. The research has shown that the frequency of anglicisms in tourism brochures depends mostly on the type of the analyzed text. Anglicisms become integrated into the system of Croatian language at the level of orthography, phonology, morphology, syntax and semantics. In the field of orthography the integration is less noticeable. Anglicisms have an important gap-filling function which is also the main motive for their use. Moreover some anglicisms are used because they are more precise than their Croatian equivalents and some of them because they are shorter. In Croatian tourism brochures anglicisms have an important function and should be treated as a normal language phenomenon since they not only enrich the communication but also have no alternative.
The global competition on the tourist market and the internationalization of the tourist industry intensify the need for language learning. Knowledge of foreign languages is the most important ...prerequisite of the quality service in the tourist industry. The structure of foreign guests in Croatia classified by emitting countries proves that the part of the German speaking guests in comparison with other language communities is the most prominent one, so that German is the most important foreign language for the communication in Croatian tourism. Although its learning in Croatian educational institutions compared to English has been neglected, it has been learnt by all pupils in vocational schools for hotel and tourism industry. In Croatian tourism English as the language of the global communication can not satisfy all communication needs in tourism.
LEXICAL ASPECT OF HOTEL BROCHURES Blažević, Nevenka
Tourism and hospitality management,
12/2003, Volume:
9, Issue:
2
Journal Article
Peer reviewed
Open access
Propaganda is the most important marketing instrument in the hotel industry. Every propaganda campaign pays special attention to the linguistic aspect of the propaganda materials. This paper analyzes ...the lexical aspect of hotel brochures. The most frequent lexical patterns are listed and sorted as they appear in hotel brochures. The terms used in hotel brochures have informative and emotional function. Emotional function is usually expressed by adjectives. Adjectives, as well as the other lexical terms, should be chosen carefully, because each wrong word may cause negative consequences.
The USA is spreading their political, military, economic, scientific, artistic and cultural mission throughout the world. The aim of this paper is to bring to the attention the Americanization of the ...Croatian language particularly evident in the newly adopted language manners, in teenage language, in specialist languages, in the field of advertising and in political correctness. The spread of Americanization of the Croatian language has both negative and positive effects. Positive effects can be regarded as enrichment of the Croatian language, whereas the negative ones endanger its deep structure. Positive effects should be supported and negative minimized through the cooperation between experts in linguistics and politics.
Image has been an important topic in tourism research. It is one of the key factors in the travel selection process. The image of a tourist destination is the sum of all perceptions tourists and ...potential visitors hold of that destination. In tourist advertising materials it is represented through verbal and pictorial elements. The focus of this research is to find out pragmalinguistic elements in tourist destination image formation. This paper especially concentrates on some typical pragmalinguistic elements forming the image of Croatia as a tourist destination.
The learning of vocabulary in foreign language learning has been considered as a significant problem. This article is concerned with the selection of minimal vocabulary in the hotel industry. The ...result of this research is a glossary, which contains the most frequent German words used in the communication situations in the hotel industry and its equivalents in Croatian.
MULTILINGUISM IN TOURISM Blažević, Nevenka
Tourism and hospitality management,
12/2001, Volume:
7, Issue:
1-2
Journal Article
Peer reviewed
Open access
Communication is a very important segment of service in tourism industry. The primary prerequisite for communication in tourism is knowledge of foreign languages. A better language competence of the ...staff means a better quality of tourist services. This research identifies the language needs in Croatian tourism. The structure of guests as well as the results of the opinion poll show that the staff in the tourism industry in Croatia should be multilingual. The most important foreign language for communication in tourism is German, followed by Italian and English.
