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41.
  • Reader and author attitudes... Reader and author attitudes towards brand placement in fiction
    R. Avramova, Yana; De Pelsmacker, Patrick; Dens, Nathalie International journal of advertising, 07/2023, Volume: 42, Issue: 5
    Journal Article
    Peer reviewed

    The present research explores readers' and authors' general attitudes towards brand placement in fiction. An online survey of Flemish readers (n = 500) and Flemish and Dutch authors (n = 97) measured ...
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Available for: UL
42.
  • Have No Fear: How Individua... Have No Fear: How Individuals Differing in Uncertainty Avoidance, Anxiety, and Chance Belief Process Health Risk Messages
    De Meulenaer, Sarah; De Pelsmacker, Patrick; Dens, Nathalie Journal of advertising, 04/2015, Volume: 44, Issue: 2
    Journal Article
    Peer reviewed
    Open access

    In a sample of Belgian and Irish participants, we examine the impact of individual differences in uncertainty avoidance, anxiety, and chance belief on the processing of health risk messages. We test ...
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Available for: UL
43.
  • Don't be so emotional! How ... Don't be so emotional! How tone of voice and service type affect the relationship between message valence and consumer responses to WOM in social media
    De Keyzer, Freya; Dens, Nathalie; De Pelsmacker, Patrick Online information review, 11/2017, Volume: 41, Issue: 7
    Journal Article
    Peer reviewed
    Open access

    Purpose The purpose of this paper is to shed light on the boundary conditions of the effect of the valence of word-of-mouth on social networking sites (sWOM) on consumer responses (attitude toward ...
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Available for: CEKLJ, UL

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44.
  • University Students’ Well-B... University Students’ Well-Being and Engagement in Activities in the Early Days of Covid-19
    Cunha, Carmem M.; Dens, Nathalie; Granic, Georg D. Applied Research in Quality of Life, 02/2023, Volume: 18, Issue: 1
    Journal Article
    Peer reviewed
    Open access

    Governments worldwide took measures to contain the spread of the coronavirus COVID-19. Universities moved to online teaching almost overnight. This paper explores Belgian university students' ...
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Available for: UL
45.
  • Physical Activity during th... Physical Activity during the First Lockdown of the COVID-19 Pandemic: Investigating the Reliance on Digital Technologies, Perceived Benefits, Barriers and the Impact of Affect
    Symons, Michelle; Meira Cunha, Carmem; Poels, Karolien ... International journal of environmental research and public health, 05/2021, Volume: 18, Issue: 11
    Journal Article
    Peer reviewed
    Open access

    The measures to fight the spread of the COVID-19 pandemic have been concentrated on inviting people to stay at home. This has reduced opportunities to exercise while also shedding some light on the ...
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46.
  • When and why is perceived c... When and why is perceived congruity important for in-game advertising in fantasy games?
    Verberckmoes, Shana; Poels, Karolien; Dens, Nathalie ... Computers in human behavior, November 2016, 2016-11-00, Volume: 64
    Journal Article
    Peer reviewed
    Open access

    The present study investigates how the perceived congruity (the perceived level of fit between the execution of the in-game ad and the game environment) of in-game advertising (IGA) in fantasy games ...
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Available for: UL

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  • Attitudes toward the extens... Attitudes toward the extension and parent brand in response to extension advertising
    Dens, Nathalie; De Pelsmacker, Patrick Journal of business research, 11/2010, Volume: 63, Issue: 11
    Journal Article
    Peer reviewed
    Open access

    This paper investigates how ads for extensions can trigger different reactions with respect to consumers' attitudes towards new line and brand extensions of familiar brands. Using a structural ...
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Available for: UL
48.
  • Using mixture‐amount modeli... Using mixture‐amount modeling to optimize the advertising media mix and quantify cross‐media synergy for specific target groups
    Goos, Peter; Dens, Nathalie; De Pelsmacker, Patrick ... Applied stochastic models in business and industry, September/October 2019, 2019-09-00, 20190901, Volume: 35, Issue: 5
    Journal Article
    Peer reviewed
    Open access

    One of the critical decisions in media planning is how to allocate advertising efforts across different media. While studies indicate that marketers can create positive synergy effects by spreading ...
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49.
  • Children’s Responses to Tra... Children’s Responses to Traditional Versus Hybrid Advertising Formats: The Moderating Role of Persuasion Knowledge
    Verhellen, Yann; Oates, Caroline; De Pelsmacker, Patrick ... Journal of consumer policy, 06/2014, Volume: 37, Issue: 2
    Journal Article
    Peer reviewed
    Open access

    Research on the impact of advertising on children has failed to keep pace with the rapidly changing media environment. Using an experimental approach, children’s responses towards traditional ...
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Available for: CEKLJ, PRFLJ, UL

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  • The Effects of Model Ethnic... The Effects of Model Ethnicity in Charity Appeals for Local and Global Charities
    De Pelsmacker, Patrick; Dens, Nathalie; De Meulenaer, Sarah Journal of nonprofit & public sector marketing, 01/01/2022, 2022-01-01, 20220101, Volume: 34, Issue: 1
    Journal Article
    Peer reviewed
    Open access

    We investigate the effect of model ethnicity (in-group vs. out-group) in a charity appeal and how this interacts with the scope of the charity (local vs. global) on message recipients' attitude ...
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