The authors develop a three-stage framework for strategic marketing planning, incorporating multiple artificial intelligence (AI) benefits: mechanical AI for automating repetitive marketing functions ...and activities, thinking AI for processing data to arrive at decisions, and feeling AI for analyzing interactions and human emotions. This framework lays out the ways that AI can be used for marketing research, strategy (segmentation, targeting, and positioning, STP), and actions. At the marketing research stage, mechanical AI can be used for data collection, thinking AI for market analysis, and feeling AI for customer understanding. At the marketing strategy (STP) stage, mechanical AI can be used for segmentation (segment recognition), thinking AI for targeting (segment recommendation), and feeling AI for positioning (segment resonance). At the marketing action stage, mechanical AI can be used for standardization, thinking AI for personalization, and feeling AI for relationalization. We apply this framework to various areas of marketing, organized by marketing 4Ps/4Cs, to illustrate the strategic use of AI.
Artificial Intelligence in Service Huang, Ming-Hui; Rust, Roland T.
Journal of service research : JSR,
05/2018, Volume:
21, Issue:
2
Journal Article
Peer reviewed
Artificial intelligence (AI) is increasingly reshaping service by performing various tasks, constituting a major source of innovation, yet threatening human jobs. We develop a theory of AI job ...replacement to address this double-edged impact. The theory specifies four intelligences required for service tasks—mechanical, analytical, intuitive, and empathetic—and lays out the way firms should decide between humans and machines for accomplishing those tasks. AI is developing in a predictable order, with mechanical mostly preceding analytical, analytical mostly preceding intuitive, and intuitive mostly preceding empathetic intelligence. The theory asserts that AI job replacement occurs fundamentally at the task level, rather than the job level, and for “lower” (easier for AI) intelligence tasks first. AI first replaces some of a service job’s tasks, a transition stage seen as augmentation, and then progresses to replace human labor entirely when it has the ability to take over all of a job’s tasks. The progression of AI task replacement from lower to higher intelligences results in predictable shifts over time in the relative importance of the intelligences for service employees. An important implication from our theory is that analytical skills will become less important, as AI takes over more analytical tasks, giving the “softer” intuitive and empathetic skills even more importance for service employees. Eventually, AI will be capable of performing even the intuitive and empathetic tasks, which enables innovative ways of human–machine integration for providing service but also results in a fundamental threat for human employment.
This article develops a strategic framework for using artificial intelligence (AI) to engage customers for different service benefits. This framework lays out guidelines of how to use different AIs ...to engage customers based on considerations of nature of service task, service offering, service strategy, and service process. AI develops from mechanical, to thinking, and to feeling. As AI advances to a higher intelligence level, more human service employees and human intelligence (HI) at the intelligence levels lower than that level should be used less. Thus, at the current level of AI development, mechanical service should be performed mostly by mechanical AI, thinking service by both thinking AI and HI, and feeling service mostly by HI. Mechanical AI should be used for standardization when service is routine and transactional, for cost leadership, and mostly at the service delivery stage. Thinking AI should be used for personalization when service is data-rich and utilitarian, for quality leadership, and mostly at the service creation stage. Feeling AI should be used for relationalization when service is relational and high touch, for relationship leadership, and mostly at the service interaction stage. We illustrate various AI applications for the three major AI benefits, providing managerial guidelines for service providers to leverage the advantages of AI as well as future research implications for service researchers to investigate AI in service from modeling, consumer, and policy perspectives.
The capability of AI is currently expanding beyond mechanical and repetitive to analytical and thinking. A “Feeling Economy” is emerging, in which AI performs many of the analytical and thinking ...tasks, and human workers gravitate more toward interpersonal and empathetic tasks. Although these people-focused tasks have always been important to jobs, they are now becoming more important to an unprecedented degree. To manage more effectively in the Feeling Economy, managers must adapt the nature of jobs to compensate for the fact that many of the analytical and thinking tasks are increasingly being performed by AI, and, thus, human workers must place increased emphasis on the empathetic and emotional dimensions of their work.
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•AI advances from mechanical to thinking to feeling, changing how AI should be used.•AI and human intelligence (HI) complement best as collaborative teams.•Lower-level AI augments ...higher-level HI.•AI first augments and then replaces HI at a given intelligence level.•Move HI to a higher intelligence level when AI automates the lower level.
We develop a conceptual framework for collaborative artificial intelligence (AI) in marketing, providing systematic guidance for how human marketers and consumers can team up with AI, which has profound implications for retailing, which is the interface between marketers and consumers. Drawing from the multiple intelligences view that AI advances from mechanical, to thinking, to feeling intelligence (based on how difficult for AI to mimic human intelligences), the framework posits that collaboration between AI and HI (human marketers and consumers) can be achieved by 1) recognizing the respective strengths of AI and HI, 2) having lower-level AI augmenting higher-level HI, and 3) moving HI to a higher intelligence level when AI automates the lower level. Implications for marketers, consumers, and researchers are derived. Marketers should optimize the mix and timing of AI-HI marketing team, consumers should understand the complementarity between AI and HI strengths for informed consumption decisions, and researchers can investigate innovative approaches to and boundary conditions of collaborative intelligence.
Transition metal-catalysed allylic functionalization reactions have been established as a central synthetic transformation to enable the construction of carbon-carbon and carbon-heteroatom bonds. ...Although they have been widely investigated by numerous research groups all over the world, frequently applied in drug discovery and natural product synthesis, most research endeavours focus on ionic mechanisms. Transition metal-catalysed allylic functionalization reactions involving radicals are comparatively underexplored, but provide a powerful alternative strategy to current approaches, considerably extending the amenable coupling partners. This tutorial review highlights the recent advances in this rapidly expanding area, which experienced an unprecedented momentum thanks to the rapid development of radical chemistry. The rationalization of the main scenarios in the generation of allylic intermediates, radical species as formal nucleophiles, and activated transition metals as well as the utilization of allylic radical intermediates in β-functionalization of carbonyls will highlight the common mechanistic threads. In addition the extension of amenable substrates and the new product motifs that can be generated will be summarized.
In this tutorial review, different types of transition metal-catalysed allylic functionalization reactions involving radicals are highlighted.
Recent advancements in the field of piezoelectric micro-resonators have produced devices, such as lithium niobate laterally vibrating resonators, with very high electromechanical coupling factors (k ...t 2 ) and respectable quality factors (Q). As a result, the records of the figure of merit (FoM) for radiofrequency MEMS resonators have been broken several times in the past five years. As exciting as these high FoMs are, they impose unique caveats in accurately extracting the electromechanical coupling often due to the presence of spurious modes. It is a less noted issue for micro-resonators with moderate k t 2 , as spurious modes either are absent or do not significantly affect the common extraction technique based on identifying resonances and anti-resonances. This paper will first theoretically analyze how disregarding spurious modes can potentially lead to inaccurate extraction of k t 2 of the intended mode and then offer a framework that accounts for spurious modes and accurately extracts electromechanical coupling using a multiresonance recursive fitting.
International guidelines recommend ivosidenib followed by modified FOLFOX (mFOLFOX) for advanced intrahepatic cholangiocarcinoma (ICC) with isocitrate dehydrogenase 1 (IDH1) mutations. Taiwan ...National Health Insurance covers only fluorouracil/leucovorin (5-FU/LV) chemotherapy for this ICC group, and there has been no prior economic evaluation of ivosidenib. Therefore, we aimed to assess ivosidenib's cost-effectiveness in previously treated, advanced ICC-presenting IDH1 mutations compared with mFOLFOX or 5-FU/LV.
A 3-state partitioned survival model was employed to assess ivosidenib's cost-effectiveness over a 10-year horizon with a 3% discount rate, setting the willingness-to-pay threshold at 3 times the 2022 GDP per capita. Efficacy data for Ivosidenib, mFOLFOX, and 5-FU/LV were sourced from the ClarIDHy, ABC06, and NIFTY trials, respectively. Ivosidenib's cost was assumed to be NT$10,402/500 mg. Primary outcomes included incremental cost-effectiveness ratios (ICERs) and net monetary benefit. Deterministic sensitivity analyses (DSA) and probabilistic sensitivity analyses (PSA) were employed to evaluate uncertainty and explore price reduction scenarios.
Ivosidenib exhibited ICERs of NT$6,268,528 and NT$5,670,555 compared with mFOLFOX and 5-FU/LV, respectively, both exceeding the established threshold. PSA revealed that ivosidenib was unlikely to be cost-effective, except when it was reduced to NT$4,161 and NT$5,201/500 mg when compared with mFOLFOX and 5-FU/LV, respectively. DSA underscored the significant influence of ivosidenib's cost and utility values on estimate uncertainty.
At NT$10,402/500 mg, ivosidenib was not cost-effective for IDH1-mutant ICC patients compared with mFOLFOX or 5-FU/LV, indicating that a 50-60% price reduction is necessary for ivosidenib to be cost-effective in this patient group.
The full-bridge submodule (FBSM)-based modular multilevel converter (FBSM-MMC) offers promising performance due to its ability to output negative FBSM voltage. This paper studies this ability of the ...FBSM-MMC under zero-sequence voltage injection (ZSVI) and second-order harmonic current injection (SHCI). The focus of the research is to redistribute the FBSM powers by injecting an additional power degree of freedom, resulting in a smaller FBSM capacitor voltage ripple, while keeping the maximum AC output voltage for a given fundamental frequency component of the arm voltage reference. Accordingly, a control strategy was developed, based on non-sinusoidal ZSVI, and SHCI is proposed for further improving the performance of the FBSM-MMC. The proposed non-sinusoidal ZSVI contains a higher sinusoidal third-order harmonic component than that of pure sinusoidal third-order voltage injection (THVI) when operating under the same maximum AC output voltage. By implementing this solution, a smaller amplitude of the injected second-order harmonic current can be achieved, producing a lower power loss in the FBSM-MMC. Considering the proposed solution, the relationship of the arm powers and FBSM capacitor voltages are also discussed. Finally, the simulation results and experimental results are presented to verify the effectiveness of the theoretical analysis of the proposed method.
Ever since RoHS was implemented in 2006, Sn3.0Ag0.5Cu (SAC305) has been the primary lead-free solder for attaching electronic devices to printed circuit boards (PCBs). However, due to the 3.0wt% ...Silver (Ag) in SAC305, companies have been looking at less expensive solder alternatives, especially for use in inexpensive products that have short operating lives and are used in mild application conditions. This paper reviews new lead-free solder alternatives and the trends in the industry, including SnCu-based solders, SnAgCu solders with Ag content <1.0wt%, SnAg solders, and no-Ag low-temperature solders (e.g., SnBi-based solders). The analysis is conducted for reflow, wave, and rework conditions and for packaged and flip-chip devices.
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