This article provides a foundation for future marketing research on sustainable consumption through the application of three prominent theoretical perspectives of consumer behavior: responsible ...consumption, anti-consumption, and mindful consumption. This article considers how each perspective can help researchers better understand how consumers can engage in sustainable consumption practices, and develops insights that emerge from the simultaneous examination of multiple theoretical perspectives.
•Sustainable consumption theories are reviewed.•Sustainable consumption is predicated on anti-, responsible, and mindful consumption.•Simultaneous examination of multiple theoretical perspectives are explored.•Implications for sustainable consumption theories are discussed.
Demystifying neuromarketing Lim, Weng Marc
Journal of business research,
10/2018, Volume:
91
Journal Article
Peer reviewed
This article adopts an integrated knowledge inquiry approach and systematically reviews (through content analysis) and draws themes (through thematic analysis) to explain the concept of, methods for, ...ethical issues related to, and contributions from neuromarketing and to discuss the future role of neuromarketing as a provider of new impetuses for advancing marketing science. In doing so, this article clarifies the key questions about neuromarketing and identifies multiple avenues to meaningfully extend existing lines of inquiry on neuromarketing. Thus, this article should assist neuromarketers in unlocking the potential of neuromarketing to contribute to marketing theory and practice.
Abstract
Many guiding articles on literature reviews exist, but few have delivered an authoritative protocol that researchers can rely upon with clarity and confidence. To commemorate the inaugural ...annual special issue on systematic literature reviews in the
International Journal of Consumer Studies
, the editors have pooled their expertize and experience of authoring, editing, and reviewing literature reviews to develop a rigorous review protocol—that is, the
Scientific Procedures and Rationales for Systematic Literature Reviews
(
SPAR‐4‐SLR
) protocol—that researchers can rely upon to guide and justify decisions in systematic literature reviews. Using an interrogative approach, the editors begin with a discussion of the “what,” “why,” “when,” “where,” “who,” and “how” of systematic literature reviews. The editors conclude with systematic literature review exemplars in the inaugural special issue.
Literature review is part and parcel of scholarly research. Though many literature review guides are available, they remain limited because they do not adequately account for the different types of ...literature review. Noteworthily, literature reviews can manifest as part of conceptual or empirical studies, or as independent studies, in which the latter may be curated in various ways. Moreover, despite its importance and popularity, literature reviews, particularly as independent studies, continue to attract unfair criticism and remain scarce in service research. To address the aforementioned gaps, this article endeavors to provide an overview and guidelines for writing literature reviews. Specifically, this article explains (1) what a literature review is and is not, (2) why literature reviews are valuable, and (3) how to conduct a literature review, as well as (4) the areas of service research and (5) the innovative ways in which literature reviews can be curated in the future.
•Home sharing is touted as the future of marketing and tourism in the sharing economy.•Framework-based systematic review using the ADO and TCM frameworks is performed and state-of-the-art overview of ...home sharing in marketing and tourism is presented.•Antecedents, decisions, and outcomes of marketing exchange in home sharing are discussed.•Theories, contexts, and methods of home-sharing research in marketing and tourism are presented.•Pathways for theoretical novelty, contextual relevance, and methodological rigor are outlined.
The proliferation of home sharing in the extant marketing and tourism literature has only been accelerated in recent times due to the emergence of the sharing economy. This paper contends that it is now an opportune time to pursue a stock take of existing knowledge in order to guide future marketing and tourism research on home sharing. Therefore, the goal of this paper is to review and propose an agenda for home sharing from a marketing and tourism perspective. Through a framework-based systematic review, this paper offers an organized, retrospective view of the antecedents, decisions, and outcomes (ADO) of home sharing in marketing and tourism. The paper also provides a snapshot on the theories, contexts, and methods (TCM) employed to gain this understanding before concluding with a discussion on the extant knowledge gaps and the ways in which these gaps could be addressed through pertinent ideas for future marketing and tourism research on home sharing.
Bibliometric analysis is a popular and rigorous method for exploring and analyzing large volumes of scientific data. It enables us to unpack the evolutionary nuances of a specific field, while ...shedding light on the emerging areas in that field. Yet, its application in business research is relatively new, and in many instances, underdeveloped. Accordingly, we endeavor to present an overview of the bibliometric methodology, with a particular focus on its different techniques, while offering step-by-step guidelines that can be relied upon to rigorously perform bibliometric analysis with confidence. To this end, we also shed light on when and how bibliometric analysis should be used vis-à-vis other similar techniques such as meta-analysis and systematic literature reviews. As a whole, this paper should be a useful resource for gaining insights on the available techniques and procedures for carrying out studies using bibliometric analysis.
This paper aims to accentuate the role of marketing as an integrator in integrated care through a marketing mix typology. To do so, this paper adopts a conceptual and contextual route to ...investigation by using the marketing mix as a conceptual lens to explain the role of marketing as an integrator in the context of integrated care. In doing so, this paper offers fresh insights into how the marketing mix can be reconfigured from a product, price, place, promotion, people, process, physical evidence, packaging, partnership, and policy perspective. Thus, this paper makes a seminal contribution to the interdisciplinary field of health-care marketing by being the first to introduce a new marketing mix typology in the form of a 10 Ps framework for integrated care and to conceptually illustrate how contextualizing the marketing mix can help encourage and facilitate the adoption of and participation in integrated care.
•Core tenets of the sharing economy are clarified.•Platforms that avail for (or enable) the sharing economy are explained.•Opportunities and challenges in the sharing economy are elucidated.•Current ...insights and ways forward for the sharing economy are highlighted.•Implications of the sharing economy for marketing theory and practice are discussed.
Many marketers have struggled to harmonise the disparate and fragmented underpinnings characterising the sharing economy under a single umbrella that is not only comprehensive and inclusive but also distinctive enough to account for its unique peculiarities in myriad contexts. This paper adopts an interrogative approach to answer some of the more pertinent questions about the sharing economy, specifically those related to its concepts, enablers, opportunities, challenges, current insights, and ways forward. In doing so, it clarifies the unique peculiarities characterising the sharing economy and enriches understanding of the multitude of alternatives on which consumers and organisations can embark to participate in and leverage off the sharing economy. Implications to theory, practice, and future research conclude the paper.
市场营销学者一直在努力将共享经济差异而碎片化的特点整合成一套理论, 这种理论不仅全面,包容, 而且足够独特, 足以解释其在各种情况下的独特之处.本文采用问题式的方法来回答一些与共享经济相关的问题, 特别是那些与共享经济的概念,促成因素,机遇,挑战,当前观点和未来发展方式有关的问题.在此过程中, 它阐明了共享经济的独特特性, 并丰富了对消费者和组织可以着手参与并利用共享经济的多种选择的理解.本文总结了对理论,实践和未来研究的启示.
In the midst of the coronavirus pandemic, this article endeavors to offer expeditious insights into the impact of the global humanitarian crisis on the tourism industry from a consumer behavior ...perspective. To do so, this article employs the theory of crowding as an overarching theoretical lens, the coronavirus disease 2019 (COVID‐19) as a context to represent a global humanitarian crisis, and the rapid review approach as a method to source maiden evidence. In doing so, this article sheds light on instances of undercrowding (undertourism) and overcrowding (overtourism) in tourism as a result of COVID‐19, with interpretations enriched by agency theory and reactance theory—thereby resulting in the emergence of a new theory called the agency and reactance theory of crowding. The article concludes with pragmatic implications in light of the global humanitarian crisis.
Conversational agents are systems with human‐like features that can be deployed in service settings and are fast emerging as the future of online commerce. Considering the importance and ...proliferation of conversational commerce, it is opportune to take stock of the field's research from a bird's eye view to guide understanding of its current and future progress. In this regard, the goal of this study is to review the performance and intellectual structure of conversational commerce. To do so, this study conducts a comprehensive and systematic review of 722 publications on conversational commerce using the Scientific Procedures and Rationales for Systematic Literature Reviews protocol and a collection of bibliometric analysis techniques consisting of performance analysis and science mapping (e.g., content analysis, keyword co‐occurrence analysis, and bibliographic coupling). In doing so, this study reveals the performance (e.g., publication and citation trends, and top sources, publications, and authors) and the major theories and themes in the intellectual structure of the field. The study concludes with a conceptual framework depicting the constructs (e.g., antecedents, mediators, moderators, consequences, and enablers) of employing conversational agents for commerce and service delivery, as well as suggestions for its future research.
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