Although the winescape has been frequently referred to in wine-related research, empirical studies that conceptualize, operationalize, and test the construct remain limited. This research sets out to ...develop a scale to measure the supply-related winescape attributes that influence the winery experience. Adopting scale development procedure by Churchill and De Vellis, five focus groups, two expert panels, and six individual studies that involved 1,537 participants were conducted at varied wineries in diverse wine regions across two different wine countries. The resultant 20-item winescape scale comprised seven attributes, namely, setting, atmospherics, wine quality, wine value, complementary product, signage, and service staff, and was reliable and valid. Theoretically and methodologically, the winescape scale addresses a critical need for an empirical measure that encapsulates the supply-related attributes of a winery. Managerially, it offers wine producers a diagnostic tool to evaluate their winescape, guiding their positioning and service operations in the marketplace.
Purpose - This paper sets out to examine how social and personality factors influence Chinese consumers' attitudes towards counterfeits of luxury brands and how these two sets of variables influence ...purchase intention. It provides a profile of buyers and non-buyers of counterfeits of luxury brands.Design methodology approach - A self-administered questionnaire was designed using established scales. A survey was conducted in downtown Shanghai through the "mall intercept" method. A variety of statistical techniques were used to analyze the data.Findings - Status consumption and integrity are strong influencers of purchase intention, whereas normative susceptibility, information susceptibility, personal gratification, value consciousness, and novelty seeking had weaker influencing relationships. The attitude towards counterfeits of luxury brands is found to influence purchase intention. Collectivism does not influence attitudes nor purchase intentions towards counterfeits of luxury brands.Research limitations implications - The findings are limited to Chinese consumers in Shanghai, which cannot be generalized across the whole of China or other international markets. Further, only luxury brands are considered. Other cultural contexts and product categories should be investigated in the future.Practical implications - The research provides an in-depth understanding of Chinese consumers' attitudes towards counterfeits of luxury brands. The research findings can be used to formulate strategies for academia, practitioners and, more importantly, policy makers to help eradicate, or at the very least curb, counterfeiting activities.Originality value - The majority of previous studies focused on counterfeiting and piracy of music and other optical media, whereas this paper focused exclusively on luxury brands. Status consumption is also added as an antecedent towards attitudes and purchase intention of counterfeits.
In this study, we construct an integrated model demonstrating how the tourism experience (TE) affects tourists’ subjective well-being (SWB) via recollection and storytelling. We distributed ...questionnaires to tourists in two destinations in China (Kulangsu and Dr Sun Yat-Sen’s Mausoleum) and gathered 320 and 510 valid responses, respectively. The empirical results of Study 1 (Kulangsu) indicated that the tourism experience (TE) directly promoted tourists’ recollection, storytelling, and SWB. Additionally, recollection directly affected storytelling but not SWB. Storytelling further positively affected SWB. Mediation results revealed the following paths: 1) tourism experiences affected storytelling, which influenced SWB; 2) tourism experiences affected recollection, which influenced storytelling and in turn SWB. Findings from Study 2 (Dr Sun Yat-Sen’s Mausoleum) corroborated those of Study 1, confirming the stability of the integrated model. Theoretical and managerial implications, limitations, and future research directions are also discussed.
The results of two experimental studies show that matching a promotion (prevention) focus with imagery (analytical) information in an advertisement results in higher advertising effectiveness, ...together with increased intention to purchase. Mediation analyses show that the impact of a regulatory focus-information matching in evaluation and purchase intention-is partially mediated by the fluency of processing. Matching is also found to increase message persuasiveness, and this effect is fully mediated by processing fluency. Furthermore, in response to imagery (analytical) information types, promotion (prevention)-focused subjects are found to engage imagery (analytical) processing styles to support their regulatory orientation.
This paper aims to conceptualise consumer’s luxury brand attachment by developing and validating a psychometric scale through five studies. Study 1 generates and selects potential scale items through ...literature review, thesaurus search, and expert surveys. Study 2 reduces the items and assesses the dimensionality of the scale. Study 3 validates the dimensionality of the scale. Next, study 4 assesses the four types of validities (convergent, discriminate, predictive, and nomological) for the scale. Finally, study 5 examines two behavioural indicators of luxury brand attachment. The results show a parsimonious seven-item luxury brand attachment scale. The studies confirm that there are major differences among luxury brand attachment, emotional attachments to brands, and the brand attitude scales. Besides, this research demonstrates that the luxury brand attachment is a unique construct that captures the essence of consumers’ emotional connection with luxury brands. The development and validation of luxury brand attachment scale fulfil an important gap in the luxury branding literature. The scale will provide meaningful insights for the luxury practitioners. The luxury brand attachment scale provides an improved measure and better understanding of consumer’s attachment to the luxury brands which was not accurately measured by using general attachment scales in past studies.
This paper examines the role advertising cues play in inducing subjective perceptions of product novelty and how they can evoke consumer interest toward an advertisement. Specifically, it uses ...behavioral and psychophysiological measures to: (1) investigate the effect of novelty cues on consumers’ subjective appraisal of novelty; (2) demonstrate that novelty cues may evoke the emotion of interest; and (3) differentiate the effect of the emotion of interest on liking and arousal. Across two experimental studies, we demonstrated that simply adding the word “new” in an advertisement increases behavioral (i.e., viewing duration) and psychophysiological responses (i.e., cardiac activity) of interest. However, the word “new” did not evoke liking and arousal. This suggests that novelty cues in an advertisement will make the consumers perceive the product to be novel and further evoke consumer interest.
•This paper uses behavioral and psychophysiological measures to demonstrate that adding the word “new” in an advertisement will enhance consumers’ perception of product novelty and evoke interest.•It eliminates potential alternative explanations by showing that the novelty cue effect evokes interest but not liking, and arousal.•The current research provides novel insights into the effect of consumers’ subjective perception of product newness on interest and extends the current literature that has commonly defined product newness as the objective difference in the product’s functional attribute.
Virtual reality (VR) technology has been shown to be a promising teaching method in STEM subjects. Extending these findings, the current study is the first to develop and examine the feasibility of ...using a VR simulation in marketing
(ie, a non-STEM subject). Specifically, the levels of immersion and three learning outcomes (learning attitude, enjoyment and performance) were compared between the marketing students who learned the same content through a VR simulation
prototype versus a traditional static video presentation. Learning enjoyment was measured using facial electromyography, which served as a more objective measures for the feeling of enjoyment. Compared to the video condition, the results
showed that VR resulted in a higher experience of immersion, learning attitude and learning enjoyment. Furthermore, immersion was found to fully mediate the positive effects of the VR simulation on learning attitude, but not enjoyment.
Surprisingly, students in the video condition performed better on the knowledge-based test than those in the VR condition. The current study suggests that the current prototype of the VR simulations should be used as supplementary
resource to increase the learning attitude and enjoyment, but not as a main teaching material to enhance knowledge-based performance in the marketing discipline. Author abstract
Suboptimal health status (SHS) is a global public health concern of worldwide academic interest. The topic is popular in the medical sciences, including public health; however, other disciplines have ...paid little attention to this condition despite aging societies. This study introduced SHS into the tourism literature, a logical connection given the established positive correlation between well-being and tourism engagement. Lifestyle factors are crucial to SHS. Accordingly, this study examines tourists’ sociodemographic characteristics, tourism-related attributes, and lifestyle behaviors to compare individuals with SHS to those with optimal health status.
Chinese tourists in Shandong Province, China who had visited Mount Tai within 6 months of study recruitment (October to December 2021) completed a pen-and-pencil survey to answer questions for this cross-sectional research study. In total, 360 surveys were eligible for analysis following initial screening.
The self-report SHS status survey, SHSQ-25, was used to determine the portion of study participants exhibiting symptoms of SHS. The descriptive analysis indicated that 36.4 % (n = 131) of the sample (N = 360) presented with SHS. Three lifestyle behavior factors (i.e., work stress, sleep length, and drinking length), five SHS domains (i.e., fatigue, cardiovascular system, immune system, digestive system, and mental status), and two tourism-related attributes (i.e., international travel frequency and travel expenditure) were integrated using canonical correlation analysis to determine relationships among these three domains.
Results from this study demonstrated the meaningful relationships among lifestyle behaviors, tourism-related attributes, and SHS. Previous work has implied that tourism participation may enhance individuals’ health status and well-being; however, conclusions from this study are contradictory to those findings. For travelers with SHS to fully benefit from tourism, more information is needed to develop suitable marketing strategies and tourism products. This study provides a starting point to direct future research to further explore motivations of and strategies to benefit tourists with SHS.
The current exploratory study conceptualizes botanic park personality and explores its effects on visitor attitude and behavioural intentions. To achieve this, a renowned botanic park in Western ...Australia was selected. Pen-and-paper and online surveys were self-administered to 481 local and international respondents in two main studies. Two botanic park personality attributes were identified, namely, ‘excitement’ and ‘competence’, which aligned with the destination personality literature. These attributes impacted on attitude as well as subsequent intentions to visit and recommend the botanic park for local and international respondents. Findings offer researchers a platform to advance further studies on botanic park personality that may be extended to other nature-based tourism attractions. The identified and distinctive botanic park personality attributes help to guide practitioners in shaping the positioning and differentiation strategy to attract visitors and enhance the park’s financial sustainability.
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