Crisis events represent a costly threat to businesses in the tourism sector. Tourism companies have long recognized the importance of crisis management and realized that their passive attitude toward ...possible crises can negatively affect their work. Despite this knowledge, many of them are not prepared for a quick response and do not have mechanisms that can indicate that danger early. For those reasons, the need to write this paper arose, intending to provide tourism enterprises with an appropriate tool for successfully fighting against crises. This paper's main goal was to determine the opinion of Generation Y about "Were we able to deal with the crisis in the tourism sector in the Republic of North Macedonia in the period 2020-2022?". For this purpose, the authors did narrative research using secondary sources of information and empirical research about the problem. After processing the data and their visualization through tables and graphs, based on the results of the empirical research, the authors presented their conclusions and recommendations for appropriate actions in dealing with the crises encountered by the enterprises that belong to the tourism sector.
Spa and wellness tourism today is a reality that companies engaged in the hotel industry must be aware of when setting up their facilities. It was considered before that this type of tourism is ...related only to the clientele that uses it for health reasons. It is no longer the case. Other people are potential consumers of this type of tourism. It stems from the fact that consumers who use such services have greater and more sophisticated requirements and want to meet other types of needs. The main thing is that in this process, the additional value must be obtained in which both parties will be satisfied - consumers and providers of these services. This type of tourism, in turn, implies the need for more extensive investment in providing that content, and therefore in that process, there is a need for greater engagement of the community. It means appropriate aid by providing various types of financial assistance - non-repayable funds (grants), loans with lower interest rates and other types of assistance, especially of a logistical nature. Also, there is a need for the proper education of the local tourist workers for providing this type of services, including an appropriate promotion of the broader interested community for the possibility of using spa and wellness tourism in the tourist facilities throughout the calendar year. These were the main reasons for writing this paper, and we focused on assessing the real situation in terms of spa and wellness tourism within the municipality of Skopje. For that purpose, we constructed a survey questionnaire and by analyzing the obtained answers, using appropriate statistical tools and methods, we gained appropriate knowledge regarding the development of this type of tourism to achieve sustainable economic growth.
Rezime: Banjski i velnes turizam danas je realnost o kojoj kompanije koje se bave hotelijerstvom moraju voditi računa prilikom postavljanja svojih objekata. Nekada se smatralo da je ovaj vid turizma ...vezan samo za klijentelu koja ga koristi iz zdravstvenih razloga. Danas to više nije slučaj. Ostali potrošači su potencijalni potrošači ove vrste turizma. Ovo proizilazi iz činjenice da potrošači koji koriste njihove usluge imaju veće i sofisticiranije zahteve i žele da zadovolje druge vrste potreba. Glavno je da se u ovom procesu mora dobiti dodatna vrednost u kojoj će biti zadovoljne obe strane - i potrošači i pružaoci ovih usluga. Ovaj vid turizma, pak, podrazumeva potrebu za većim ulaganjem u obezbed strok signivanju tog sadržaja, pa se u tom procesu nameće potreba za većim angažovanjem zajednice. To podrazumeva odgovarajuću pomoć, pružanjem različitih vidova finansijske pomoći - bespovratnih sredstava (grantova), kredita sa nižim kamatnim stopama i drugih vidova pomoći, posebno logističke prirode. Takod strok signe, nameće se obaveza odgovarajuće edukacije domaćih turističkih radnika za pružanje ove vrste usluga, kao i odgovarajuća promocija od strane šire zainteresovane zajednice za mogućnost korišćenja banjskog i velnes turizma u turističkim objektima tokom cele kalendarske godine. Ovo su bili glavni razlozi za pisanje ovog rada, a mi smo se fokusirali na procenu realnog stanja u pogledu banjskog i velnes turizma u opštini Skoplje. U tu svrhu konstruisali smo anketni upitnik, a zatim analizom dobijenih odgovora, koristeći odgovarajuće statističke alate i metode, došli do odgovarajućih saznanja o razvoju ove vrste turizma u cilju postizanja održljivog ekonomskog razvoja.
Spa and wellness tourism today is a reality that companies engaged in the hotel industry must be aware of when setting up their facilities. It was considered before that this type of tourism is ...related only to the clientele that uses it for health reasons. It is no longer the case. Other people are potential consumers of this type of tourism. It stems from the fact that consumers who use such services have greater and more sophisticated requirements and want to meet other types of needs. The main thing is that in this process, the additional value must be obtained in which both parties will be satisfied - consumers and providers of these services. This type of tourism, in turn, implies the need for more extensive investment in providing that content, and therefore in that process, there is a need for greater engagement of the community. It means appropriate aid by providing various types of financial assistance - non-repayable funds (grants), loans with lower interest rates and other types of assistance, especially of a logistical nature. Also, there is a need for the proper education of the local tourist workers for providing this type of services, including an appropriate promotion of the broader interested community for the possibility of using spa and wellness tourism in the tourist facilities throughout the calendar year. These were the main reasons for writing this paper, and we focused on assessing the real situation in terms of spa and wellness tourism within the municipality of Skopje. For that purpose, we constructed a survey questionnaire and by analyzing the obtained answers, using appropriate statistical tools and methods, we gained appropriate knowledge regarding the development of this type of tourism to achieve sustainable economic growth.
Health organizations are increasingly trying to guide and motivate physicians in many ways. The current era is competitive and healthcare organizations, regardless of size, technology and market ...focus, are also facing retention of physicians. To achieve prosperity, healthcare organizations use different strategies to compete with competitors. Successful healthcare organizations view their physicians as a key development resource. Physicians are an essential part that contributes to the growth and development of the healthcare organization. The main theoretical goal of this paper is to find out how extent motivation affects the improvement of job satisfaction among physicians, especially in terms of non-financial motivation. Within this paper, empirical research will be conducted, with a total of 8 questions, in order to get an idea of how much and to what extent non-financial motivation affects the job satisfaction of physicians. The choice will be the Likert scale with which the respondents will express their agreement or disagreement through a five-point scale (1 = I do not agree at all, 2 = Partially disagree, 3 = Neutral (neither agree nor disagree, 4 = Partially I agree, 5 = I completely agree). The results of this research can be used for further research on a similar topic, but also as a useful recommendation for managers or the human resources department who would like to explore the degree of motivation and job satisfaction within their organization.
Health organizations are increasingly trying to guide and motivate physicians in many ways. The current era is competitive and healthcare organizations, regardless of size, technology and market ...focus, are also facing retention of physicians. To achieve prosperity, healthcare organizations use different strategies to compete with competitors. Successful healthcare organizations view their physicians as a key development resource. Physicians are an essential part that contributes to the growth and development of the healthcare organization. The main theoretical goal of this paper is to find out how extent motivation affects the improvement of job satisfaction among physicians, especially in terms of non-financial motivation. Within this paper, empirical research will be conducted, with a total of 8 questions, in order to get an idea of how much and to what extent non-financial motivation affects the job satisfaction of physicians. The choice will be the Likert scale with which the respondents will express their agreement or disagreement through a five-point scale (1 = I do not agree at all, 2 = Partially disagree, 3 = Neutral (neither agree nor disagree, 4 = Partially I agree, 5 = I completely agree). The results of this research can be used for further research on a similar topic, but also as a useful recommendation for managers or the human resources department who would like to explore the degree of motivation and job satisfaction within their organization.
