PurposeThis study aims to present a retrospective of the Journal of Research in Interactive Marketing (JRIM) on its 15th anniversary. The retrospective includes an analysis of JRIM's growth in ...publication and citation, and an exploration of the journal's major themes and methodologies employed.Design/methodology/approachThis study used a bibliometric methodology consisting of analytical techniques such as performance analysis, co-authorship network analysis, and bibliographic coupling to present a retrospective of JRIM.FindingsThis study finds that JRIM has grown consistently in terms of its publications and citations with its major themes being social media, advertising and communication, technology adoption, customer behavior, multi-channel marketing, viral marketing, and relationship marketing. This study also reveals that the journal's contributing authors tend to employ empirical and quantitative methodologies.Originality/valueThis is the first study to present a retrospective of JRIM and one of the few that present a retrospective of interactive marketing. Besides presenting the major themes, this study also analyzes the growth that such themes have undergone with time and what are the major themes in recent times in relation to the body of knowledge on interactive marketing curated through JRIM.
In the current technology-driven era, education systems are undergoing major changes by adopting advanced digital education strategies. Schools, colleges, and universities around the world have ...swiftly switched to online delivery modes. Students are learning via new platforms and the use of narrated lectures, podcasts, online quizzes, and other e-learning materials has increased. Virtual learning improves the educational experience, transforms teaching and learning, and provides rich, diverse, and flexible learning opportunities for the digital generation. It also makes students able to gain, share and verify knowledge through different sources such as social media communities, blogging, web-based content writing, video-based learning, etc. The main focus of "Redefining Virtual Teaching Learning Pedagogy" is to bring together leading academic scientists, researchers, and research scholars to exchange and share their experiences and results on all aspects of virtual learning and teaching. The chapters mainly focus on 6 critical areas of virtual teaching and learning: (1) Curriculum and learning objectives; (2) Learning materials; (3) Pedagogic processes; (4) Classroom assessment frameworks; (5) Teacher support in the classrooms; and (6) School leadership and management development.
Research on developing economies is deficient in analysing institutional quality dimensions that are beyond standard determinants of the provision of credits by banks. This study fills this gap by ...adopting a broad-based modelling approach in examining the effects of institutional quality on credit provided by banks for a large sample of developing economies. A structural model, including balanced annual panel data from the World Bank World Development Indicators and Worldwide Governance Indicators for the period 2004 to 2017, was estimated using panel-corrected standard errors and two-stage least squares estimation techniques. The core variables determining the credit provided by banks were controlled for in the estimation phase. The findings showed that the rule of law, regulatory quality and the strength of legal systems are significant determinants of credit provided by banks, among other factors. Investments in improving institutional quality can be beneficial for credit diffusion by the banks. This study is distinct from previous empirical studies of the developing economies as it directs attention to institutional quality measures on bank credit expansion in an inclusive modelling framework. It makes a significant positive contribution to the finance institutional nexus literature in terms of understanding the value and role that institutional quality plays in fostering bank credit provision in developing economies.
The adoption of mobile health (m-Health) applications (apps) has been widely studied, but its continuance has not. This study endeavors to address this gap by examining the factors that motivate the ...continued use of m-Health using consumers of sugar-related mobile apps in Australia as a case. To do so, this study extrapolates the technology acceptance model for technology adoption to explain the technology continuance of m-Health by adapting and extending its associated tenets informed by prior literature. This study also performs structural equation modeling on a sample of 306 usable responses from a randomly crowdsource online survey of sugar-related mobile app users in Australia. In doing so, this study finds that consumers' continuance intention of m-Health apps is driven primarily by the ease of using and social influence toward such apps. Upon further scrutiny, this study observes that the influence of usefulness and enjoyment of such apps on continuance intention is fully mediated and thus manifests indirectly through the usage habits shaped by the ease of m-Health app usage. The implications of the findings for theory and practice and the limitations of and future research directions from the study conclude the paper.
Elderly diabetic patients in developed countries have been widely using digital health wearables for many years to manage their diabetes-related health data accurately. To encourage the increased ...adoption of digital health wearables among elderly diabetic patients in a developing country, Bangladesh, this study investigated the factors that influenced the existing elderly users' continuance intention to use this technology. The Technology Acceptance Model (TAM) has been used here as a theoretical basis. A model using structural equation modelling was developed for the elderly diabetic patients' continuance intention to use digital health wearables. Survey-based data were collected in Bangladesh from 223 diabetic patients aged sixty years and older. This study found that all six constructs, namely, perceived usefulness (Ø = 0.183), perceived ease of use (Ø = 0.165), perceived irreplaceability (Ø = 0.138), perceived credibility (Ø = 0.165), compatibility (Ø = 0.285) and social influence (Ø = 0.226) had a positive influence on elderly diabetic patients' continuance intention to use digital health wearables. Along with the theoretical contributions, the findings of this study can be used by developers of digital health wearables, manufacturers, marketers and health practitioners in developing better strategies to increase the elderly diabetic patients' continuance intention to use this technology.
Customer engagement (CE) is a marketing concept of great importance and the rise of social media has further amplified the importance of this concept. Yet, our understanding of the progress of CE ...research remains limited due to the absence of a one-stop state-of-the-art overview of the concept that considers its manifestation on social media. To address this gap, we review CE research on social media since the beginning of the present millennium using the PRISMA protocol for systematic reviews. The outcome of our review reveals the antecedents, decisions, and outcomes; the theories, contexts, and methods; and the ways forward for advancing knowledge, improving representation, and enhancing rigor with respect to future research on CE and social media.
While previous research suggests that nostalgia can stimulate future‐oriented motivation and goal pursuit, the presence of conflicting findings complicate our understanding of the psychological and ...behavioral consequences of nostalgia. This study introduces and empirically validates a theoretical framework for nostalgia through a meta‐analysis of 90 effect sizes and 9757 aggregate samples from 22 experimental studies. Our findings enrich understanding of the effects of nostalgia, showing that compared to a control, nostalgia enhances consumers' sense of pleasantness, self‐continuity, attitudes, and behavioral intentions. We also identify several moderators that shape the effects of nostalgia, namely nostalgia activators, culture, and individual characteristics. Intriguingly, stronger behavioral intentions manifest in response to nostalgic events (rather than objects), realistic (over nonrealistic) scenarios, visual (as opposed to textual) priming, and female‐majority (vs. male‐majority) samples. However, we observe that long‐term (vs. short‐term) oriented cultures exhibit diminished nostalgia effects. Furthermore, we find no significant variations in responses based on age (older vs. younger), type of nostalgic experience (personal vs. collective), and sample type (students vs. nonstudents). Collectively, our meta‐analysis reveals the intricate dynamics of nostalgia, emphasizing its profound impact on consumer behavior as shaped by moderators such as nostalgia activators, culture, and individual characteristics, thereby providing a multifaceted and nuanced understanding of nostalgia.
Social media use has proliferated and is now omnipresent in the public sector. Numerous studies have shed light on this phenomenon, but few have attempted to theorize it. In this article, we conduct ...a pragmatic review of existing research on government and public service organization use of social media using an interrogative approach (i.e., what, who, why, how, and where to) to develop a theory that encapsulates the unique peculiarities of social media use in the public sector. Our review proposes a unified theory of open government and social mediatization to explain this finding, wherein the connectivity, programmability, and popularity of social media results in (1) the adoption and use of social media as a technology in the public sector (i.e., social mediatization) and (2) the harvest of information availability, participation, collaboration, and transparency for open government. Our review concludes with several recommendations to pollinate future research in this area.
PurposeAlthough many studies have sought to address the topic of continuance intention among Fintech customers, the reported findings are fragmented. Therefore, the present study proposes a research ...model that integrates the main constructs involved in Fintech continuance intention.Design/methodology/approachThe current study uses a meta-analytic-based correlation analysis of effect sizes, meta-regression analysis and meta-analytic structural equation modeling, with 247 effect sizes in 69 studies involving 26,140 respondents.FindingsThe results reveal continuance intention is driven by satisfaction and trust, with ease of use and usefulness being antecedents of satisfaction and trust. The authors also found evidence to show satisfaction partially mediates the relationship between ease of use and continuance intention and that trust fully mediates the relationship between ease of use and continuance intention and partially mediates the relationship between usefulness and continuance intention. In addition, the authors found that in Western countries, with higher Human Development Index levels and greater of use of electronic payment, satisfaction has more impact on continuance intention.Practical implicationsFrom a theoretical standpoint, this meta-analytic study has implications for the literature on Fintech by offering an empirical generalization on the strength of the antecedents of Fintech continuance intentions and by testing possible moderators in a wide range of countries and studies. In other words, this study’s goal is to broaden the scope of the research. Regarding managerial implications, it is important to listen to user opinions regarding the positive and negative points of their experience with these technologies and take them into consideration when planning improvements. Additionally, the analysis shows the importance of using data from user interaction with technology, obtained, for example, through big data analytics, whereby companies can see how users behave, how much time they spend accessing certain functions and which technological features they use most, and thus seek to improve whatever is needed.Originality/valueThis meta-analytic study advances the understanding of Fintech continuance intentions. Using the proposed approach, it is possible to generate accurate estimates of the effect size of each analyzed antecedent as the meta-analytic method jointly evaluates the results produced by a wide variety of studies performed in different contexts, allowing more accurate conclusions to be drawn.
Halal tourism represents a distinct segment of the tourism industry for Muslims where relevant services adhere to the Islamic Shariah teachings. Halal tourism has already received increased attention ...in both non-Muslim and Muslim regions. The aim of this study is to clarify the ambiguity surrounding the concept of halal tourism. To achieve this aim, the objectives of this study are to standardise some dimensions of halal tourism, such as conceptions and definitions, principles, scope and impacts, trends, and opportunities and challenges. A systematic review of literature was conducted, and in total, 27 articles were taken into consideration, in which the review protocol proposed in this study makes use of specific techniques such as PRISMA, applied thematic analysis and bibliographic documentary review within a large hermeneutic-interpretative framework. The theoretical contribution of this study includes characterising the conception, definition and principle of halal tourism, and the practical contribution includes economic, socio-cultural and environmental impacts.
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