La Cage, on the other hand, was the first Broadway musical not only to feature but to dignify the relationship between two gay men. ... it did so during a time when America was entering a period of ...neocqnservatism that was determined to reverse what it considered to be a decline in traditional family values brought on by the political and cultural liberalism of the previous decades that had fostered, among other untraditional values, a tolerance of homosexuality.
The Practice of Advertising addresses key issues in the industry, presenting a comprehensive overview of its components. Clarity in both style and content has been ensured so that the information is ...easily accessible and terminology is suitable for the reader.Based on the successful and highly regarded text previously edited by Norman Hart, this fifth edition contains up-to-date examples to illustrate key points and support underlying principles. Topics addressed range from introducing the roles of advertiser and the advertising agency, through to more specialised areas of advertising such as recruitment and directory advertising.The specialist knowledge gained from the contributors provides a valuable insight for practitioners and students wishing to gain a solid grounding in the subject. By looking at the current situation as well as considering developments likely to occur in the future, the text demonstrates how best to implement existing methods as well as considering how improvements can be made.
Although biography has long been recognized and studied as an important category in other fields of study, biographical musicals have been all but ignored, perhaps because historians of American ...musical theater have usually organized their data not by content but rather by composers, lyricists, form, or decades. Although the many books and articles working within these established taxonomies have contributed significant insights into American musical theater, this study proposes that an examination of musical biographies as a distinct category will yield other, equally significant insights. The questions this study addressed include: What happened when the requirements of musical biography, with its demand for entertainment, collided with the demands of biography, with its demand for truth? How did musical biographies resolve the tension between the historical period of their biographees and that of the times in which they were written? Did musical biographies favor a particular form of musical theater? Did they reflect or ignore trends in other, contemporary forms of biography? Did musical biography strive to commemorate, teach, inspire, explain, or merely entertain? How did musical biographies reflect the history and culture of their time through their choice of biographees and the way in which they depicted them? To ascertain answers to these questions, this study examined the details of each musical biography's production, its creative team, its critical reception, its formal classification, and the demographics of its biographee. The musicals and their data are discussed within the context of six major periods in the history of America. Chapter Two includes the years 1783 to 1865; Chapter Three, 1865 to 1919; Chapter Four, 1919 to 1939; Chapter Five, 1939 to 1963; Chapter Six 1963 to 1981; and Chapter Seven, 1981 to 1983. Chapter Eight concludes that musical biography between 1783 and 1993 was conservative in both form and content. Musical biographies, like other forms of American popular entertainment, stayed behind the times in order to avoid alienating its audience and abetted social-political control by depicting heroes whose lives taught idealized, emulative patterns of behavior that were more often than not conservative in nature.
The increase in productivity by companies striving to beat the competition is a direct cause of unemployment. If demand is increased to accommodate productivity, unemployment will decrease. Other ...ways of reducing unemployment currently are not possible or effective. This increased demand will require more competition through reducing prices or making the total product benefit more attractive. However, reducing prices is only one factor influencing purchases. Product marketing also is important. UK companies need to take advantage of expert opportunities and become aggressive in countering foreign competition in the UK. Further, senior managers should learn more about marketing, and wider application of marketing as a management discipline is needed. The UK government has a Marketing Initiative program that offers (to small- and medium-sized companies) a marketing specialist to draw up and implement a marketing strategy.
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