This paper analyses a number of “About me” sections of Danish food blogs to the purpose of investigating how bloggers discursively construct online identities. The blogs belong to a hybrid genre, ...containing both commercial products (recipes) and the personal narratives of bloggers on their everyday lives. Because of the highly subjective character of the narratives, the appraisal framework from systemic functional linguistics was chosen as an analytical tool to uncover patterns in evaluative language. Through the selection of content and the way it is discursively presented, bloggers seek to create a bond with an imagined audience, with whom they form a so-called ambient affiliation. Two such bonds are identified: a positive-thinking bond and a feeling-of-safety bond.
Traditionally, the term ‘jump cut’ has described film or video edits that jump forward in time and detract from a sense of continuity. In the early days of online video platforms, such as YouTube, ...video bloggers employed jump cuts while editing their direct-address monologues to allow them to string together the best parts of the performance. It could even be said now that jump cutting a monologue is one of the inherent conventions of vlogging. This paper argues that vlogging culture has not only adopted the jump cut as core to its productions, but also adapted and evolved it for specific vlog use. The vlogging space is rich in moving image innovation and instances of this, such as the vlogging jump cut, need to be identified, analysed, and discussed — just as occurred for cinema and television during their past periods of emergence.
Street Style Luvaas, Brent
2016, 2018, 2016-04-07
eBook
Street style blogging has experienced a meteoric rise in popularity over the last decade. Amateur photographers, often with no formal training in fashion, have become critical arbiters of taste and ...trends, influencing the representations that appear in magazines and on runways, and putting new cities on the fashion world map. This cutting-edge book documents the evolution of street style photography, from the fieldwork photos of early anthropology to the glamorized snapshots that appear on blogs today, and explores the structural shifts in the global fashion industry that street style has helped bring about. Chronicling author and anthropologist Brent Luvaas’ experience over three years of blogging through vivid street imagery and rich ethnographic detail, this book turns the lens of street style photography back onto anthropology itself, arguing that the phenomenon is a powerful mode of amateur ethnography. Bloggers blur the distinction between professional and amateur, insider and outsider, self and brand. This book documents that blur from the ground level–from the streets of Philadelphia to the sidewalks of New York Fashion Week. Street Style is an essential read for students and scholars of fashion, anthropology, sociology, media and cultural studies, and fans of street style photography alike.
A Blog is a hypertext genre with a large span of pattern in structural, pragmatic, cognitive and stylistic terms. This is due to its short history and large changes in Internet communication. The ...author of the blog must publish articles regularly for a long time to make money thanks to the blog. It introduces many modifications to the quality standard in order to match its activities. The most pronounced changes relate to the structure of the genre and include the addition of advertisements, sponsored articles, activation links and separate cards on the website (e.g. training, workshops, camps and shop). There is a strong influence of advertisers or principals who indirectly participate in the process of creating the text and assume the role of the message controller. Author's message is more likely than other blogs to be persuasive to promote their own activities and products. Presenting positive feedback on the products offered is one of the assumptions of the cognitive aspect of blogging. The second assumption is to build such an image of the author, which influences gaining confidence and acquiring as many visitors as possible to the blog. The style of blogging is very varied thematically and individually, and its main purpose is to realize pragmatic and cognitive assumptions.Blog to gatunek hipertekstowy o dużej rozpiętości wzorca pod względem strukturalnym, pragmatycznym, poznawczym i stylistycznym. Wynika to z jego krótkiej historii i dużych zmian w komunikacji internetowej. Autor bloga musi publikować artykuły regularnie przez długi czas, aby zarabiać dzięki niemu. Wprowadza wiele modyfikacji do wzorca gatunkowego, aby dopasować je do prowadzonych przez siebie działań. Najwyraźniejsze zmiany dotyczą struktury gatunku i polegają na dodawaniu reklam, artykułów sponsorowanych, linków aktywacyjnych oraz osobnych kart na stronie internetowej (np. szkolenia, warsztaty, obozy czy sklep). Zauważa się duży wpływ reklamodawców lub zleceniodawców, którzy pośrednio biorą udział w procesie tworzenia tekstu i przyjmują rolę kontrolera przekazu. Przekaz autorski częściej niż na innych blogach przyjmuje charakter perswazyjny, by promować własną działalność i lokowane produkty. Przedstawianie pozytywnych opinii na temat oferowanych produktów jest jednym z założeń aspektu poznawczego blogów. Drugie założenie to budowanie takiego wizerunku autora, który wpływa na zdobycie zaufania i pozyskanie jak największej liczby osób odwiedzających blog. Styl blogów jest bardzo zróżnicowany tematycznie i indywidualnie, a jego głównym celem jest zrealizowanie założeń pragmatycznych i poznawczych.
Buscando contribuir para a compreensão acerca das relações de poder que envolvem os discursos relacionados àobesidade, este trabalho analisa trêsblogs voltados às mulheres obesas: Mulherão, Beleza ...sem tamanho e Entre topetes e vinis, conhecidos como “blogs de beleza plus size”. Nesses espaços, encontramos a veiculação de um discurso que apregoa um certo orgulho gordo, fornecendo elementos para defesa do direito à diferença representada pela obesidade, mas que, num olhar mais cuidadoso, revela-se reforçador do padrão de beleza hegemônico: defende-se o direito a um corpo obeso, mas não exageradamente, em geral branco, bem cuidado e, acima de tudo, consumidor. Em resumo, uma obesidade aceitável e devidamente adaptada e inserida. Assim, o artigo discute o tipo de significado que estes blogs vêm construindo a respeito do corpo obeso das leitoras, como estes significados estão inseridos na lógica da sociedade capitalista de consumo e, por fim, como as relações de poder atravessam esses discursos.
Palavras-chave:Corpo. Obesidade. Cultura de consumo. Discurso.
En este artículo, estudio la colección de blogs literarios en español que comprende Elboomeran(g), un gigantesco blog literario de más de diez años y veinte blogueros. Utilizando tanto la lectura ...distante como la cercana, afirmo que el contenido de los blogs revela dos componentes importantes de la estética transnacional: en primer lugar, a nivel de la poética, al igual que en el mundo analógico, seguimos observando tendencias textuales que se alejan de los temas y espacios asociados con la experiencia nacional, y el mismo reblandecimiento de las fronteras nacionales que se evidencia en la escritura latinoamericana contemporánea. En segundo lugar, el terreno en línea nos obliga a cuestionar la relación entre el espacio y la pertenencia nacional, porque sirve como ámbito para la actividad lectora posnacional sobre la base de territorios de la lengua. Ambos aspectos son centrales para profundizar el estudio de la escritura digital y el modo en que esta opera en el marco más amplio de las tendencias hacia el transnacionalismo. En el presente trabajo, considero en qué medida podemos incluir los espacios virtuales entre las variantes del extranacionalismo, dado que a nivel nacional se los sigue discutiendo.
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