Retail executive Michael Bozic joined $1 billion-in-sales Levitz as chief executive officer in November 1995. The company is facing bankruptcy. The most immediate concern is the $97.6 million in ...12.375% senior notes maturing in April 1997. Bozic is likely to get some breathing room by striking a deal with bondholders to extend the maturity at least another 12 months. Bozic, who helped revive Sears's furniture division before digging Hills Discount Stores out of its hole, is the biggest reason for optimism on Wall Street.
Sears' CEO Michael Bozic is modernizing Sears' distribution system, buying from more specialty retailers and has joined with McDonald's Corp to market children's wear. A look at the company is ...presented.
Manufacturers are using cooperative advertising to target ads for local consumption, thus meeting retailer demands and getting the manufacturer's message over to the local public. Co-op funds are ...emphasizing regional marketing, with a rise in the number of programs paying bonuses to retailers for advertising a specific product or product packages. Retailers complain that co-op programs are too restrictive with little money being paid out. Some companies have introduced alternative promotions favorable to both retailers and manufacturers. Zenith produced an alternative to its bill-back co-op program, Z-Max, where retailers can opt for ads created, placed, and prepaid by Zenith at certain periods of the year.
