Objetivo/contexto: en los últimos diez años, la etnografía se ha consolidado como un servicio central del portafolio de muchas empresas de investigación de mercados en Colombia que ofrecen a sus ...clientes etnografías de consumo. El objetivo de este artículo es describir y analizar la manera como los profesionales de la investigación de mercados entienden y emplean la etnografía. Metodología: la investigación que dio lugar a este artículo tuvo varias fases. Inicialmente, se identificaron las instituciones que ofrecen etnografías de consumo en Colombia. A continuación, se hizo el análisis de los portafolios de servicios de las instituciones identificadas, así como el análisis del discurso con el que ofrecen sus servicios, en particular el de estudios etnográficos. Finalmente, se realizaron más de veinte entrevistas a profesionales de la investigación de mercados en Bogotá, Cali y Medellín, todos con experiencia en la realización de etnografías de consumo. Conclusiones: en Colombia no ha sido analizado en profundidad el proceso de integración del método etnográfico en las empresas de investigación de mercados, a pesar de que recientemente profesionales de este campo están abriendo espacios para hacer el debate en la academia. Un ejemplo de esto es que en el XVII Congreso de Antropología en Colombia de 2019 por primera vez hubo cuatro mesas dedicadas a antropología aplicada al consumo, los mercados, la industria y las empresas. Originalidad: estos espacios son ideales para discutir los postulados y hallazgos de este artículo, en especial nuestra conclusión de que, en el campo de la investigación de mercados, se usa e instrumentaliza el discurso de la antropología para dotar las etnografías de consumo de legitimidad académica y científica, aunque sus prácticas y presupuestos metodológicos son desestimados.
This book explores the definition, nature and context of public relations crises; it also examines and defines the main elements of public relations crises and positions it in the context of the ...current communication sphere.
Public Relations Crisis Communication: A New Model investigates existing group communication theories, including organizational culture, critical theory of organizations, media ecology, public rhetoric, and cross-cultural communication theory to establish their relevance in the context of the new model of public relations crisis. Key concepts from existing public relations crisis theory are also discussed and validated in order to establish prevailing thought. Through a case study of Malaysia Airlines MH370, involving a textual analyses of press communications on the Malaysia Airlines website, this book scrutinises prevailing theory and definitions. Most valuably, this book proposes a new definition and model of public relations crisis, alongside a suggested extension to existing crisis communication theory in the form of a hierarchy of publics to be addressed during crises. This will help to address divergent publics with differing priorities in public relations crisis communication.
This book is of interest to students, teachers, researchers and practitioners of public relations, communication, media and marketing, as well as professionals in the aviation industry and international relations.
Businesses and other organizations are increasingly hiring anthropologists and other ethnographically-oriented social scientists as employees, consultants, and advisors. The nature of such work, as ...described in this volume, raises crucial questions about potential implications to disciplines of critical inquiry such as anthropology. In addressing these issues, the contributors explore how researchers encounter and engage sites of organizational practice in such roles as suppliers of consumer-insight for product design or marketing, or as advisors on work design or business and organizational strategies. The volume contributes to the emerging canon of corporate ethnography, appealing to practitioners who wish to advance their understanding of the practice of corporate ethnography and providing rich material to those interested in new applications of ethnographic work and the ongoing rethinking of the nature of ethnographic praxis.
As technology erodes the impact of time and distance, more and more people live and work across cultures. This book equips readers with the tools to embrace the richness and beauty brought by ...cultural diversity, and ultimately engage with the key skills for thriving in today's fast-paced, highly interconnected and interdependent world.
Patient safety and quality of care are critical concerns of healthcare consumers, payers, providers, organizations, health systems, and governments. Although a strong body of knowledge shows that ...high reliability methods enable the most efficient, safe, and effective care, these methods have yet to be completely implemented across healthcare. According to authors Cynthia Oster and Jane Braaten, nurses-who are on the front line of providing safe and effective care-are ideally situated to drive high reliability. High Reliability Organizations: A Healthcare Handbook for Patient Safety & Quality, Second Edition, equips nurses and healthcare professionals with the tools necessary to establish an error detection and prevention system. This new edition builds on the foundation of the first book with best practices, relevant exemplars, and important discussions about cultural aspects essential to sustainability. New material focuses on: - High reliability performance during a pandemic - Organizational learning and tiered safety huddles - High reliability in infection prevention and ambulatory care - The emerging field of human factors engineering within healthcare - Creating a virtual resource toolkit for frontline staff
Organizational science profits from taking new perspectives using a simple model to understand why behaviors of particular types occur within them. This volume provides readers with a rich source of ...casestudies and empirical studies of the role played by the interaction between individual actors, organizational contexts, and the actual behaviors being performed the actors. These chapters each seek to describe how these three interact in to create organizational practices with negative effects on either internal members of the organization or external stakeholders (e.g,. clients). The chapters provide insight into how organizations may control these negative behaviors with basic Human Resource Management practices. It is this volume's hope that these chapters may provide insight into the important role these three factors plays in understanding negative organizational behavior within organizations across the world.
In Setting the Tone from the Top, Melinda Muth and Bob Selden examine how director conversations shape organisational culture. They show how using appropriate words and language can tap the ...collective knowledge of the board to improve working relationships and collective decision making, and ultimately positively impact the behaviour of management.
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