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1.
  • Segmentation in Social Mark... Segmentation in Social Marketing
    Dietrich, Timo; Rundle-Thiele, Sharyn; Kubacki, Krzysztof 2016, 20161022, 2016-10-21, 2017.
    eBook

    This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design. It presents a ...
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Available for: CEKLJ
2.
  • Sociálně marketingové programy na podporu zdravého životního stylu: možné teoretické přístupy
    Chytková, Zuzana; Karlíček, Miroslav; Hrkal, Marek 2011
    Web Resource

    Provider: Czech digital library/Česká digitální knihovna - Institution: National Medical Library/Národní lékařská knihovna - Data provided by Europeana Collections- Zuzana Chytková, Miroslav ...
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