In the past few years, expenditure on influencer marketing has grown exponentially. The present study involves preliminary research to understand the mechanism by which influencer marketing affects ...consumers via social media. It proposes an integrated model-the social media influencer value model-to account for the roles of advertising value and source credibility. To test this model, we administered an online survey among social media users who followed at least one influencer. Partial least squares (PLS) path modeling results show that the informative value of influencer-generated content, influencer's trustworthiness, attractiveness, and similarity to the followers positively affect followers' trust in influencers' branded posts, which subsequently influence brand awareness and purchase intentions. Theoretical and practical implications are discussed.
There is a systematic and suggestive analogy between grounding and causation. In my view, this analogy is no coincidence. Grounding and causation are alike because grounding is a type of causation: ...metaphysical causation. In this paper I defend the identification of grounding with metaphysical causation, drawing on the causation literature to explore systematic connections between grounding and metaphysical dependence counterfactuals, and I outline a non‐reductive counterfactual theory of grounding along interventionist lines.
This study examines the impacts of news veracity, source credibility, collective social endorsement, and perceptions of Twitter's utility on perceived credibility of and engagement with social media ...news posts. We conducted a 2 (Veracity: real vs. fake) × 2 (Source Credibility: credible vs. non-credible) x 2 (Collective Social Endorsement: high vs. low) online experiment (N = 271). In processing news posts, news veracity and source credibility influenced users' perceptions of post credibility, in that real news posts from credible sources were perceived as more credible than fake news posts from non-credible sources. Contrary to previous findings, social endorsement cues did not affect users' perceptions of post credibility or news engagement intent. More importantly, users' perceptions of Twitter's helpfulness in staying informed were associated with post credibility and intent to ‘like’ or share. Users with higher perceptions of Twitter's helpfulness were more likely to perceive posts as credible and more likely to engage with posts on social media. The results of this study have important implications for future research on news assessment and spread on social media.
•News veracity and source credibility influence assessments of post credibility.•Social endorsement does not affect post credibility perceptions or behavioral intent.•Twitter believers more likely perceive posts as credible and engage on social media.
Previous research established that readers acquire accurate and inaccurate information from fiction. The current study explored factors that might moderate these effects. Participants read fictional ...stories that each contained three assertions. The first two assertions in each story were either correct information or implausible misinformation, allowing a manipulation of the (implicit) credibility of the narrator. The last assertion in each story was the critical one, and was correct information, implausible misinformation, or plausible misinformation. After reading, participants answered general knowledge questions that were related to the critical assertions they encountered during reading. Encountering misinformation led to lower accuracy than being presented with correct information, and being presented with plausible misinformation led to higher production of that misinformation. The narrator credibility manipulation interacted with the type of critical assertion: When the critical assertion was presented accurately in a story, credible narrators presenting true critical assertions led to greater accuracy on the general knowledge test than when noncredible narrators presented this same information. These findings are discussed with respect to theories of validation during language comprehension.
Women reporters are underrepresented in newsrooms and assigned to gender-stereotypic roles, but to what effect? To better understand the role of gender in news making, this article utilizes three ...survey experiments to investigate the effects of journalists’ gender on reader perceptions toward reporter credibility, outlet credibility, and the relevance of news to them. We find little evidence that readers doubt the credibility of a reporter or a news outlet based on the gender of a reporter, the gender of the source, or the gendered nature of the issue. Our findings have implications for media credibility and newsroom diversity.
•This meta-analysis addresses credibility concerns for online health information.•A collection of empirical studies addressing user-generated content was analyzed.•We synthesized 22 effect sizes ...drawn from empirical studies of 1346 participants.•Source credibility had no influence on perceived information credibility.•The platform where the information was posted might be a contingent factor.
The present study provides a meta-analysis of perceived credibility concerns for user-generated-online-health information. Past work yields inconsistent findings regarding whether high credible versus low credible sources would relate to perceived credibility of online health information. A collection of empirical studies was synthesized to reach an explanation of the conflicting findings. Analysis of 22 effect sizes with 1346 participants indicated that source credibility had no significant overall influence on perceived information credibility (r=0.03, n.s.). However, the variances across the studies suggest that the platform where the information was posted might be a contingent factor. Specifically, when user-generated health information was posted on a common website, high credible sources were significantly related to high perceived information credibility.
Purpose
This paper aims to explore the role of source credibility while purchasing environment-friendly products using Ajzen’s (1991) theory of planned behavior as underpinning model.
...Design/methodology/approach
The proposed theoretical model was empirically tested with the data collected from 334 respondents using structural equation modeling.
Findings
The results gave empirical support to the addition of source credibility to the original theory of planned. Moreover, consumer attitude was found mediating the effect of corporations’ credibility on purchase intention. Also, attitude and perceived behavioral control were found as the most important predictors of consumer’s intention to purchase environment-friendly products.
Practical implications
This study provides valuable insights for the marketers engaged in sustainable business practices. Amid, ever-increasing carbon emission, promoting the use of environment-friendly products has become the need of the time. Credibility plays a crucial role while promoting and communicating an organization’s sustainable practices among its stakeholders including consumers. Therefore, the marketer should formulate appropriate marketing communication strategy to communicate the consumer about the green practices and environment-friendly products they produce. The results suggest that corporation’s credibility shapes consumer attitude and influences intention to purchase environment-friendly products. Earning trust of the consumer is pivotal to achieve success in the market. Therefore, results may help the marketers to better understand consumer’s response toward their marketing strategies and further convince and persuade them to buy their products.
Social implications
The findings of this study may be useful for marketers, strategists, policymakers and government while formulating promotional strategies to make consumer aware, educate and persuade them to purchase products which do not cause harm to the environment.
Originality/value
The study is novel in terms of exploring role of source credibility and extending theory of planned behavior in the context of sustainable consumption.
In their attempt to provide formal accounts of the concepts of truth and meaning, Tarski and Davidson did not completely purify their theories of cumbersome terms that retain a ‘semantic’ link to the ...physical reality. However, it can be argued that this burden was not located where the authors and their subsequent commentators generally claimed. The following article aims to demonstrate that a common semantic concept at the heart of their analyses was the idea of translation process. Firstly then, both theories will be briefly reconstructed on the basis of texts by the philosophers themselves. Subsequently, the place of a translative element will be pointed out. Its recognition will provide an interesting answer to several objections against the accounts, also shedding a new light on the outcome of their venture. Yet most importantly, the study shows that Tarski’s and Davidson’s definitions ultimately clinch an inextricable connection between translation and truth – a bond which should be acknowledged in any proper enquiry into the meaning of verity.
Purpose
The ever-growing popularity of social media platforms is evidence of consumers engaging emotionally with these brands. Given the prominence of social media in society, the purpose of this ...paper is to understand social media platforms from a “brand” perspective through examining the effect of consumers’ emotional attachment on social media consumer-based brand equity (CBBE).
Design/methodology/approach
This paper develops a model that outlines how emotional brand attachment with social media explains social media CBBE via shaping consumer perceptions of brand credibility and consumer satisfaction. An online survey of 340 Australian social media consumers provided data for empirical testing. The inclusion of multiple context-relevant covariates and use of a method-variance-adjusted data matrix, as well as an examination of an alternative model, adds robustness to the results.
Findings
The findings of this paper support the conceptual model, and the authors identify strong relationships between the focal variables. A phantom model analysis explicates specific indirect effects of emotional brand attachment on CBBE. The authors also find support for a fully mediated effect of emotional brand attachment on social media brand equity. Further, they broaden the nomological network of emotional brand attachment, outlining key outcomes.
Research limitations/implications
This paper offers a conceptual mechanism (a chain-of-effects) of how consumer emotional brand attachment with social media brands translates into social media CBBE. It also finds that a brand’s credibility as well as its ability to perform against consumer expectations (i.e. satisfaction) are equally effective in translating emotional brand attachment into social media CBBE.
Practical implications
Social media brands are constantly challenged by rapid change and ongoing criticism over such issues as data privacy. The implications from this paper suggest that managers should make investments in creating (reinforcing) emotional connections with social media consumers, as this will favorably impact CBBE by way of a relational mechanism, that is, via enhancing credibility and consumer satisfaction.
Social implications
Lately, social media in general has suffered from a crisis of trust in society. The enhanced credibility of social media brands resulting from consumers’ emotional attachments will potentially serve to enhance its acceptance as a credible form of media in society.
Originality/value
Social media platforms are often examined as brand-building platforms. This paper adopts a different perspective, examining social media platforms as brands per se and the effects of emotional attachments that consumers develop towards these. This paper offers valuable insights into how consumers’ emotional attachments drive vital brand judgments such as credibility and satisfaction, ultimately culminating into social media CBBE.
Organizational credibility is an important component of organizational survival. The need to build and maintain organizational credibility in the social media context is specifically significant, ...largely due to the popularity of the medium in the current interactive communication environment. Social media, however, create a challenging environment for accurate information consumption, because it excludes the journalistic gatekeeper, are subject to misinformation and allow for information proliferation by both official and nonofficial users. For organizations to enhance their credibility in the social media context, it is important, firstly, to determine what constitutes social organization credibility. To establish an enhanced understanding of social organizational credibility and to build towards a formal conceptualization, this article quantitatively explored the preliminary identified determinants of social organizational credibility among active social media users. An exploratory factor analysis indicated that social organizational credibility consists of the determinants of trustworthiness, qualified resonance, homophily, personable interaction, informed conversation, and apt social word-of-mouth. Furthermore, the results also highlighted that an organization’s connections (including social media influencers and experts) are also a key determinant of social organizational credibility. This research provides guidance as to how social media users assess an organization’s credibility in the social media context, which could help alleviate the misinformation stigma that is associated with social media as an interactive communication platform. The identified determinants and the conceptualization of social organizational credibility extend existing organizational credibility literature and provide organizations with much needed guidelines to enhance their credibility in the social media context.
PDF
