Advancements in sensing and the Internet of Things (IoT) technologies generate a huge amount of data. Mobility on demand (MoD) service benefits from the availability of big data in the intelligent ...transportation system. Given the future travel demand or origin-destination (OD) flows prediction, service providers can pre-allocate unoccupied vehicles to the customers' origins of service to reduce waiting time. Traditional approaches on future travel demand and the OD flows predictions rely on statistical or machine learning methods. Inspired by deep learning techniques for image and video processing, through regarding localized travel demands as image pixels, a novel deep learning model called multi-scale convolutional long short-term memory network (MultiConvLSTM) is developed in this paper. Rather than using the traditional OD matrix which may lead to loss of geographical information, we propose a new data structure, called OD tensor to represent OD flows, and a manipulation method, called OD tensor permutation and matricization, is introduced to handle the high dimensionality features of OD tensor. MultiConvLSTM considers both temporal and spatial correlations to predict the future travel demand and OD flows. Experiments on real-world New York taxi data of around 400 million records are performed. Our results show that the MultiConvLSTM achieves the highest accuracy in both one-step and multiple-step predictions and it outperforms the existing methods for travel demand and OD flow predictions.
Destination personality and destination image Souiden, Nizar; Ladhari, Riadh; Chiadmi, Nour Eddine
Journal of hospitality and tourism management,
September 2017, 2017-09-00, Volume:
32
Journal Article
Peer reviewed
This study examines the impacts of destination personality and image on individuals' attitudes and visiting intentions. Based on a sample of 173 Canadians, the study investigates the impact of the ...perceived personality and image of the city of Dubai on respondents' attitudes and visiting intentions. The results show that destination image is an antecedent to destination personality, which in turn has a direct impact on attitude toward a destination and an indirect effect on behavioural intentions. The results have important theoretical implications for academics and offer intriguing managerial suggestions for destination marketers and public policy-makers.
Many studies have modeled several different concepts to explain destination loyalty; however, none have integrated place-oriented (e.g., destination image, place attachment) and people-oriented ...concepts (e.g., cultural distance, social distance, and emotional solidarity) for their relative influences on loyalty. The current study tested the influence of destination image (place-oriented) and perceived distances (people-oriented) as antecedents of place attachment (place-oriented) and emotional solidarity (people-oriented) for their relative influences on destination loyalty. Survey data collected from both domestic (n=260) and international (n=250) visitors to a city in Turkey, Antalya, revealed that place-oriented concepts (cognitive and affective destination images and place attachment) are better predictors of destination loyalty than people-oriented concepts (cultural distance, social distance, and emotional solidarity). Together, they explain about half of the variance in destination loyalty, 42% in past loyalty and 60% in future loyalty.
This study analyzed questionnaires from 626 Chinese tourists by using the partial least squares method to determine the effects of four dimensions of destination brand authenticity (i.e. objective, ...constructive, postmodern, and existential authenticity) on destination brand well-being and verify the mediating role of self-congruence. Two destination brand authenticity dimensions (i.e. postmodern and existential authenticity) improved destination brand hedonic and eudaemonic well-being through actual and ideal self-congruence while objective authenticity heightened destination brand eudaemonic well-being by ideal self-congruence; however, there are differences in the mediating role of actual and ideal self-congruence. The aforementioned findings contribute to the theory of destination brand authenticity, self-congruence, and well-being and can serve as a reference for the future development of destination brands, such as brand well-being marketing.
What shapes tourist's attitudes towards destinations most, abstract destination image or concrete sensory impressions? This exploratory research investigates the unique role played by sensory ...impressions in understanding destination loyalty through a multi-level validation process utilizing three progressive studies. Study 1, based on online reviews found that positive sensory impressions have a positive effect on loyalty while negative sensory impressions have a negative effect. A field study then revealed that sensory impressions can be distinguished from destination image and provides incremental explanatory power on loyalty. Through a survey of actual tourists, Study 3 verified the robustness of the conclusions of the first two studies and provides evidence that sensory impressions are related to other outcome concepts (perceived quality, value and satisfaction). This research illustrates the mechanisms behind the influence of this emerging construct on destination loyalty, and more importantly, verifies its importance and necessity through a more rigorous multi-level validation.
•Examines how sensory impressions influence tourist loyalty.•Utilizes three interrelated studies to assess how physical impressions relate to image.•Compares the differences between destination image and sensory impressions.•Initially adopts a multi-level validation process for new constructs in tourism research.
This study proposes the concept of the ‘paradox destination’ as a novel destination positioning strategy for destination marketers. A paradox destination strategy describes the situation where a ...destination delivers a brand identity with contradictory personalities. Four experiments were conducted to investigate the interactive effects of self-construal (independent vs. interdependent) and destination type (paradox vs. non-paradox) on the image perception of potential tourists. The results revealed that independent potential tourists have a more positive image perception of paradox destinations than do interdependent potential tourists. Moreover, independent potential tourists reported a more positive image perception of paradox destinations than they did for non-paradox destinations. The mediating effects of cognitive flexibility and destination involvement were also tested by this research. In addition to theoretical implications, this paper also provides practical marketing strategies for destination marketers.
This study aimed to examine the role of destination brand love in mediating destination brand authenticity on destination loyalty (a study of marine tourists in Wakatobi National Park). The study ...on destination brands is important for several reasons, firstly, there are still limited studies on destination brand love as a mediation of destination brand authenticity to the destination loyalty. There were four hypotheses developed and tested within 100 travelers as sample frame. Respondent data were collected from 100 tourists from Wakatobi National Park through questionnaires. Partial Least Square Data Analysis Technique (PLS) was used as a data analysis technique in this study. The results of this study showed that the path of destination brand love can mediate destination brand authenticity on destination loyalty and the hypothesis was accepted in this study.
This study examines the role of cognitive and affective destination-image components in the formation of destination preferences from a multialternative/multiattribute perspective. In addition, the ...study examines the stability of those roles across three types of destinations. A total of 1,020 Taichung residents in Taiwan were administered an on-site questionnaire. The results indicated that cognitive and affective components of overall destination image influence tourists' destination preferences and that cognitive image impacts affective image. However, the importance of the two image components varied across natural, developed, and theme-park destinations. In addition, the findings confirmed that while some image attributes are universally important, other attributes are only important for specific types of destinations. Implications for theory, practice, and future research are provided.
Short videos have been increasingly in demand recently while also holding promise for tourism marketing. Many destination management organizations have tried to make short videos by shooting the ...grand landscapes of a destination. However, the effective video characteristics and internal processes of potential tourists while watching such short videos remain unclear. We propose that a short video's narrative aspect can influence destination brand attitude. Accordingly, we developed this study around narrative transportation theory, and extended the antecedent and consequence variables of narrative transportation. We investigated two main questions, as follows: 1) Can narrative short videos have a positive effect in tourism marketing? and 2) What is the mechanism underlying the development of narrative transportation? The effect of narrative transportation, sense of presence, and psychological reactance in short narrative videos on destination brand attitude were investigated. We analyzed data from 408 participants using structural equation modeling analysis. The results indicated that the narrative of short videos promotes brand attitude, and that this effect is achieved by lessening individuals' psychological reactance to official advertisements and providing them with an immersive experience that delivers the sense of presence. These results not only add to the research on the use of narrative in short videos, but also indicate that short videos could be an effective marketing strategy for destinations.
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