Resumen: El texto propone un diálogo entre fenomenología y teoría crítica, concretamente en Merleau-Ponty y Adorno. Sostenemos que la labor asignada por ellos a la filosofía pone en evidencia una ...concepción dialéctica de la experiencia en la que se reivindica el sentido de ésta como experiencia viva (lebendige Erfahrung). No obstante las fuertes objeciones dirigidas a la fenomenología por Adorno, Horkheimer y Marcuse, identificamos a modo de introducción la negatividad de la experiencia como rasgo característico en Husserl, Heidegger y Merleau-Ponty. En segundo lugar, nos ocupamos de la concepción de percepción como experiencia sensible en Merleau-Ponty, con el fin de precisar el sentido dialéctico de esta. En tercer lugar, señalamos la importancia que Adorno asigna al trabajo conceptual de la filosofía con el propósito de ver el sentido dialéctico de este que lo vincula a la experiencia viva de las cosas. Por último, identificamos a modo de conclusión puntos de encuentro en la concepción de la dialéctica en ambos autores y presentamos una reflexión sobre la actualidad de esta.
Abstract: The text proposes a dialogue between phenomenology and critical theory, specifically in Merleau-Ponty and Adorno.We argue that the work assigned by them to philosophy highlights a dialectical conception of experience in which its meaning as living experience is vindicated (Lebendige Erfahrung). Notwithstanding the strong objections to phenomenology by Adorno, Horkheimer, and Marcuse, we identify by way of introduction the negativity of experience as a characteristic feature in Husserl, Heidegger, and Merleau-Ponty. Second, we deal with the conception of perception as sensible experience in Merleau-Ponty, in order to clarify its dialectical meaning. Third, we point out the importance that Adorno assigns to the conceptual work of philosophy in order to see its dialectical meaning that links it to the living experience of things. Finally, by way of conclusion, we identify meeting points in the conception of dialectics in both authors and present a reflection on its current relevance.
The value of culture in its interaction is composed and formulated according to compatible and incompatible roles which view the identity that adopts that formation although it is in most cases ...perceived and declared. The attraction and difference characteristic might be implied within subjective and procedural meaning through which it seeks to make the identity mobile subject to identity- shaping cultural causes implying the conflicts that take the shape and culture of real time. As for the end of the twentieth century and afterward where the concepts of hegemony, globalization, cultural invasion, colonial and imperial culture, all these causes made the cultural identity concept appear on the surface of the critical studies as a title that functions to preserve the identity of nations and peoples and in its turn produces a reaction to an imperial, colonial economic action established by the globalization. Hence the concept of duality of the (ego and the other) stems. The researcher in the content of his study emphasized the shape of the cultural identity and the role and problem of the ego and the other, and intended to specialize in the Iraqi theatre for these repercussions and what the theatrical text produced. The researcher used the script of the play Rainy Night a model for his research in all its mythological, social, economic and political levels that formulate the cultural identity.
En este trabajo se analiza la relación entre los conceptos de fetichismo y lucha de clases en el particular marxismo de Slavoj Žižek. Žižek comprende el fetichismo marxiano a través del psicoanálisis ...y en el marco de la concepción de Marx de la religión en dos sentidos: como ideología y como fundamento. Esto le permite mostrar que el fetichismo y en general el hecho religioso, no es únicamente «falsa conciencia» sino que también funciona como el elemento constitutivo e insuperable de lo real, lo que, a su vez permite repensar la lucha de clases.
Services are characterised by the involvement of customers and other interest groups in the innovation process. The aim of this study is to understand how and why, in the service context, tensions ...and potential conflicts between heterogeneous interest groups unfold during processes of innovation. The empirical field in which the investigation was set is facility services, a type of business-to-business support services. The findings were extracted from a longitudinal, in-depth case study of a Danish, multi-national organisation over 13 years, complemented with an explorative study in the Danish facility service context. The findings suggest that tensions and conflicts between heterogeneous interest groups are an intrinsic element of innovation processes in services, and that emphasising them might actually support a clearer understanding of processes of innovation in services. The outcome of the analysis is a process model, which proposes innovation dialectics as one of the driving mechanisms of innovation in services.
Disputational models of argumentation have been criticized as introducing adversariality into argumentation by mistakenly conceiving of it as minimally adversarial, and, in doing so, structurally ...incentivizing ancillary adversariality. As an alternative, non-adversarial models of argumentation like inquiry have been recommended. In this article I defend disputational, minimally adversarial models of disagreement-based argumentation. First, I argue that the normative kernel of minimal adversariality is properly located in the normative fabric of disagreement, not our practices of disputation. Thus, argumentation’s minimal adversariality is a hereditary, rather than an acquired, trait. Second, I show how attempts to model disagreement-based argumentation non-adversarially, as co-inquiry, misrepresent the normative commitments of disagreers. Indeed, such attempts backfire in their efforts to make argumentation less adversarial, by removing the normative, discursive mechanisms by which we may hold each other to rational account for our commitments. Finally, I show how regulative models of disputation, like the Pragma-Dialectical critical discussion, are designed to minimize ancillary adversariality thereby preventing its escalation.
In Ontology, quality determines beings. The quality-quantity bipolarity reveals that a conceptual logical comprehension that can include negation must be a dialectical logic. Quality is a precise ...characteristic of something (or a subject predicate) capable of augmentation or diminution while remaining identical through differences or quantitative changes. Thus, quality and in opposition quantity are inextricably linked, giving definition to each other, so constituting a logical bipolarity. The theory is that a magnitude G is never separated from secondary qualities α and β, and therefore, a measure depends on a concrete quality Gα or Gβ, that is to say on one pole of a logical bi-pole. However, the particular number, the unit, that expresses the result of a measure is the quality G alone. Examples drawn from physical and chemical experiments illustrate these ideas and elaborate the structure of the concept of opposition between the secondary qualities α and β of a magnitude G.
Although Bakhtin and Hegel's ideas are not very clearly related at first glance, and especially since Bakhtin is critical of Hegel and his dialectical method in his explicit statements, yet, ...Bakhtin's principles let us have an intertextual reading of his texts and his dialogism, as a framework of his thought, based on Hegel's dialectic. This intertextual reading consists of three parts: In the first part, the dialectical moments, which are "in-itself", "for-itself", and "in-and-for-itself" are identified in Bakhtin's dialogism. The second part is devoted to a review of Bakhtin's dialogism with the help of the logical concepts of "universal", "particular", and "individual" from Hegel's philosophy. In the third part, Bakhtin's claim that Hegel's dialectic is monologic is examined. As a result of this intertextual reading, although Bakhtin's hidden dialogue with Hegel is revealed, this dialogue does not yet mean that his thought is in complete agreement with Hegel's..
Programmatic advertising is a nascent and rapidly growing information technology phenomenon that reacts to, and impacts upon, consumers and their behavior. Despite its popularity and widespread use, ...research in the area remains scant and our current knowledge is based upon a preponderance of practitioner-generated literature. This study contributes to our understanding of this technology by unpacking the means by which it functions and interacts with consumers.
The study draws upon paradox theory to deconstruct programmatic advertising's inherent tensions as dilemmas and dialectics. Adopting organisations are faced with the dilemma of pursuing the acquisition of increasingly detailed information in order to provide more personalized offerings, yet doing so increases the likelihood of creating a sense of fear and distrust among consumers. The automation of personalized advertising appears attractive yet presents the dilemma that adverts may be inappropriately placed. Finally, the true cost/benefit of programmatic advertising is unclear, and adopters, platform providers and developers need to engage in dialectic in order to fully understand and communicate its financial implications. Through identifying these fundamental constraints, the study affords pathways for programmatic system actors to ameliorate their, and their customers' concerns.
•Provides an overview of the nascent research area of Programmatic Advertising.•Contributes further insights of Programmatic Advertising by clarifying its functions and consumer interaction.•Uses Paradox Theory to deconstruct Programmatic Advertising's inherent tensions as dilemmas and dialectics.
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