Trade co could not observe particularly without space and time, on the controly, by endanger of environments (according to Kotler - physical environment), the marketing and ecology are approaching. ...On this Base the ecological marketing appeared, as Well eco trade etc. Ecologist are not opposite to marketing and trade need contain maximum of profit but by protection of environments. Kotler pointed out to manager's of marketing on ecological request of consumers. The buyer's estimation of »set« of offer of trade company are spread on eco-quality. For making of definite remark about eco-quality , help us eco standards ISO 14000. The trade management will more and more take the final examination on problems of eco-quality, if we want to be a part in the European Union, by note that in our terminology we need used to ecomanagement and ecomarketing. PUBLICATION ABSTRACT
Ekološki pristup na svim područjima života i rada ljudi postao je danas svjetonazor, pa tako i ekološka pitanja dolaze u središte marketinških interesa s istaknutom tendencijom rasta u godinama koje ...dolaze. Unatoč velikom zanimanju javnosti za ekološki marketing ili kako se u različitim publikacijama često naziva zeleni marketing ili marketing zaštite okoliša, iznimno je malo znanstvenih rasprava u tom području.
Ovim se člankom nastoje odrediti okviri u kojima je nastao ekološki marketing, pojasniti njegov pojam i koncept, koje su njegove temeljne razlike s obzirom na tzv. klasični marketing, istražiti različitosti u pristupu glede osnovnih funkcija marketinga, a u zaključku je istaknut poticaj za intenziviranje istraživačkih aktivnosti na ovom području.
