Franchising is a business format which is becoming a global phenomenon in the contemporary business. Franchise systems extensively use modern information and communication technology (ICT) to enhance ...communication among franchisors and franchisees, and to provide interaction with end users. The aim of the paper is to highlight the importance of using the modern technology in franchise systems globally and need for more intensive use of ICT in our country and in neighboring countries, based on the comparative analysis of using the ICT and Internet in developed and less developed economies. The research was conducted through a comprehensive on-line analysis of franchisors’ web sites. In this paper, it is analyzed whether there is a connection between the franchisors and franchisees linking through web site and the number of given franchise. Correlation analysis showed a statistically significant strong positive correlation between the use of the web site for linking franchisors and their franchisees and the number of franchise units. It can be concluded that less use of modern technology and the Internet in developing countries affects the slower expansion of the franchise units network than in developed countries where the use of ICT and the Internet is at a much higher level.
U članku se opisuje nova metoda izračuna naknade za korištenje intelektualnog vlasništva, a temelji se na analizi smanjenja rizika koje nastaje uslijed prijenosa intelektualnog vlasništva s davatelja ...franšize na franšizu.
U radu se polazeći od stanja u hrvatskom turističkom sektoru naglašava mogućnost uvođenja novih oblika upravljanja imovinom kao što su hotelski management i franšizing. Prikazane su vrste hotelskih ...management kompanija, prednosti i nedostaci pojedinih vrsta ugovora te ukratko objašnjeni temeljni dijelovi ugovora o managements Nadalje, prikazani su prednosti i nedostaci franšiznog ugovora te njegove značajke.
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