Much has been written about Millennials, but until now their growing presence in the field of architecture has not been examined in depth. In an era of significant challenges stemming from explosive ...population growth, climate change, and the density of cities, Millennials in Architecture embraces the digitally savvy disruptors who are joining the field at a crucial time as it grapples with the best ways to respond to a changing physical world. Taking a clear-eyed look at the new generation in the context of the design professions, Darius Sollohub begins by situating Millennials in a line of generations stretching back to early Modernism, exploring how each generation negotiates the ones before and after. He then considers the present moment, closely evaluating the significance of Millennial behaviors and characteristics (from civic-mindedness to collaboration, and time management in a 24/7 culture), all underpinned by fluency in the digital world. The book concludes with an assessment of the profound changes and opportunities that Millennial disruption will bring to education, licensure, and firm management. Encouraging new alliances, Millennials in Architecture is an essential resource for the architectural community and its stakeholders.
The Emerald Handbook of Entrepreneurship in Latin Americapresents a detailed and extensive review of the most relevant literature published in Latin America, critically analysing and exposing ...historical processes along with emerging debates, suggesting future paths for its entrepreneurship ecosystems, agents, sectors and regions.
Shaping the Futures of Work explores the impact of technological innovations on employment for millennials and professionals globally. In a flux society, what counts as a technological skill is ...always changing. Through a sociological study of Singaporean millennials, Raghunath suggests thriving through flux requires collaboration and proactive governance.
The goal of this research is to segment Generation Y female online shoppers according to their psychographic, demographic, and behavioral characteristics. Data were collected from members of two ...consumer panels of a women's fashion retailer. In total, 538 women who made purchases on the fashion retailer's website completed the survey. The results reveal four approaches to online shopping: trend shopping, pleasure shopping, price shopping, and brand shopping. Six shopping profiles have also been identified, each with different objectives: price shoppers, discovery shoppers, emotional shoppers, strategic shoppers, fashionistas, and shopping fans.
Discover how demographic change associated with Millennials and the Fourth Industrial Revolution collectively influence the way we think about our social, cultural, economic and technological future. ...Youthquake 4.0 analyses the confluence of these two inextricably linked global forces, leveraging research from world leading institutions and enriched by world leading thought leaders to provide insights toward global challenges, economics, society, technology and innovation and the role of business as the world enters the Fourth Industrial Revolution. A book for individuals, leaders and policymakers seeking to unlock opportunities through developing specific strategies on the interplay between the Millennial mind and the Fourth Industrial Revolution. The insights here will inspire professionals to consider the role they can play in adapting and transforming their organisations to reap the benefits of the Millennials and to thrive in the new industrial era.
This book examines the lifestyles, expectations and plans of Millennials and Generation Z and how they are redefining tourism. It demonstrates that if the tourism industry is to enjoy future growth, ...it must understand and meet the particular needs of these two generations. The volume explores the present and future challenges faced by the tourism industry as a result of the generational turnover, and seeks to answer the following questions: What contribution can the new generations make to the future of tourism? How are technological advancements and social networks shaping future travel trends? Can a generational perspective be useful to help the tourism industry recover from the COVID-19 crisis? The book will be of interest to researchers and students of sociology and tourism studies, as well as tourism professionals.
People aged over 65 now outnumber children under five, yet one region in the world is bucking this trend: Africa's population under 35 now equals almost a billion people. Trish Lorenz speaks to the ...bright new entrepreneurs, artists, and activists of Lagos and Abuja, Nigeria, to understand what it means to be young in an otherwise ageing world.
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