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  • Skylign: a tool for creatin... Skylign: a tool for creating informative, interactive logos representing sequence alignments and profile hidden Markov models
    Wheeler, Travis J; Clements, Jody; Finn, Robert D BMC bioinformatics, 01/2014, Volume: 15, Issue: 1
    Journal Article
    Peer reviewed
    Open access

    Logos are commonly used in molecular biology to provide a compact graphical representation of the conservation pattern of a set of sequences. They render the information contained in sequence ...
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  • A comprehensive review on l... A comprehensive review on logo literature: research topics, findings, and future directions
    Kim, Min Jung; Lim, Joon Ho Journal of marketing management, 09/2019, Volume: 35, Issue: 13-14
    Journal Article
    Peer reviewed

    Logos as a visual cue can help firms communicate their unique identities and capture consumers' attention. Despite the importance and prevalent use of logos, the logo literature remains fragmented. ...
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  • The anthropomorphic brand l... The anthropomorphic brand logo and its effect on perceived functional performance
    Daryanto, Ahmad; Alexander, Nicholas; Kartika, Gilang The journal of brand management, 05/2022, Volume: 29, Issue: 3
    Journal Article
    Peer reviewed
    Open access

    Anthropomorphic logos representing culturally embedded iconic character are used by firms to signal the expected performance of their brands. Yet, the extent to which such anthropomorphic brand logos ...
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  • The colorful company: Effec... The colorful company: Effects of brand logo colorfulness on consumer judgments
    Song, Jiaqi (Flora); Xu, Fei (Katie); Jiang, Yuwei Psychology & marketing, August 2022, Volume: 39, Issue: 8
    Journal Article
    Peer reviewed

    This study examines the impact of brand logo colorfulness on consumer judgments toward a brand and its products. Four experiments demonstrate that the colorfulness of a brand logo affects consumers' ...
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  • Consumers’ awareness of the... Consumers’ awareness of the EU’s protected designations of origin logo
    Goudis, Alexandra; Skuras, Dimitris British food journal (1966), 01/2021, Volume: 123, Issue: 13
    Journal Article
    Peer reviewed
    Open access

    PurposeProtected designation of origin (PDO) and protected geographical indication (PGI) products form the core of the European Union (EU) quality food policy. Low and fragmented logo recognition ...
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  • The effectiveness of using ... The effectiveness of using the animation technique in building the mental image of the logo
    Amira Gahzi; Mohamed Sherif Sabry; Atiyat Bayoumy Al Jabry Majallat al-ʻimārah wa-al-funūn wa-al-ʻulūm al-insānīyah, 07/2023, Volume: 8, Issue: 40
    Journal Article
    Peer reviewed
    Open access

    Animation relied in the beginning on the technical creative development to reach forms in which movement flows through optical deception to give a sense of the third dimension and move it at ...
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  • New brand logo design: cust... New brand logo design: customers’ preference for brand name and icon
    Bresciani, Sabrina; Del Ponte, Paolo The journal of brand management, 10/2017, Volume: 24, Issue: 5
    Journal Article
    Peer reviewed

    Brand logos can provide affective reactions before any promotional activity is carried out. This is particularly relevant for start-ups that might not have the budget for branding activities. Extant ...
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  • Does Your Company Have the ... Does Your Company Have the Right Logo? How and Why Circular- and Angular-Logo Shapes Influence Brand Attribute Judgments
    JIANG, YUWEI; GORN, GERALD J.; GALLI, MARIA ... The Journal of consumer research, 02/2016, Volume: 42, Issue: 5
    Journal Article
    Peer reviewed
    Open access

    Five experiments document that the mere circularity and angularity of a brand logo is powerful enough to affect perceptions of the attributes of a product or company. It is theorized and shown that ...
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  • This Logo Moves Me This Logo Moves Me
    CIAN, LUCA; KRISHNA, ARADHNA; ELDER, RYAN S. Journal of marketing research, 04/2014, Volume: 51, Issue: 2
    Journal Article
    Peer reviewed

    The authors propose that static visuals can evoke a perception of movement (i.e., dynamic imagery) and thereby affect consumer engagement and attitudes. Focusing on brand logos as the static visual ...
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