St. Kuriakose Elias Chavara (1805–1871) was the first canonized Catholic priest in Kerala. He is a well-known spiritual leader, the co-founder of the first and the most extensive religious ...communities in India, and a recognized social reformer in the nineteenth century. This article explores the representation of St. Kuriakose Elias Chavara as a brand icon for consumer services, including an online matrimonial website. By employing a semiotic analysis, the article investigates the representation of St. Chavara as a brand and explores the dynamic brand identity of St. Chavara within and beyond the domains of shared religious identity. By analyzing the strategic positioning of Chavara as a secular and spiritual brand, this article offers insights into the evolving relationship between religious symbolism and market dynamics. The findings contribute to a broader understanding of the interplay between faith, branding, and consumer behavior in contemporary Kerala society.
This article makes a thorough investigation of the prominent novelist Jane Austen (1775-1817)’s novels, Pride and Prejudice, Mansfield Park, Sense and Sensibility, Persuasion, and Emma, to shed light ...onto the socio-economic incentives and implications of matrimony in women’s lives in the early nineteenth century English society. As an acute observer of society and people around her, Austen’s talent in depicting ordinary middle-class people in everyday life, namely her focus on domestic realism, in contrast to then fashionable romantic melodramas, render her works as an invaluable source of historical information on pre-Victorian culture and society. One such important issue that predominates Austen’s narrative is marriage. As a never-married woman until her death at the age of forty-one, Austen’s preoccupation with marriage market stands out as a vigilant author’s descriptive interest in societal realities concerning the institution of matrimony, especially social and financial implications of marriage for women. Even though practice of coverture which as a legal practice compelled married English women to relinquish their property and legal rights under the guardianship of the husband, in other words helped solidify the patriarchal domination of men over women, marriage still stood as the ultimate determiner of class and financial status for women in an environment where female sex was relegated to the private sphere of the home, deprived of chances of career and financial improvements partially offered to the middle-class men. Considering the centrality of matrimony in nineteenth century English women’s lives, this article will put forward a study of social and financial incentives of matrimony as well as its decisive role as a marker of class and status in society in light of the subject’s treatment in Austen’s novels. The argument of this study is that despite the given financial and legal limitations that being a femme covert— a married woman whose legal existence was subsumed under that of the husband— entailed, Austen’s realistic treatment of motivations and subtleties involved in arrangement of marital unions in consideration of class and socio-economic status as well as status of wives and single women known as spinsters, provide us with invaluable information about women’s view of the place of marriage in the early nineteenth-century English society.
Through the Window brings an original perspective to folklore of Bosnians at a certain period of time and the differences and similarities of the three main ethnic groups in Bosnia and Herzegovina. ...It examines the transethnic character of cultural heritage, against divisions that dominate their tragic recent past. The monograph focuses in particular on customs shared by different ethnic groups, specifically elopement, and affinal visitation. The elopement is a transformative rite of passage where an unmarried girl becomes a married woman. The affinal visitation, which follows, is a confirmatory ceremony where ritualized customs between families establish in-lawships These customs reflect a transethnic heritage shared by people in Bosnia as a national group, including Bosniaks, Serbs and Croats.
This paper examines the Spanish song «Princesita que riega la albahaca» and compares it with other Moroccan versions of the folk tale. Although loosely based on the encounter between King Solomon and ...Queen Sheba, the story incorporates a series of elements from different folk traditions, while insisting on the motif of the husband-seeking maiden. Drawing on the motifs of the garden or the mother, the essay examines how the protagonist of the story uses the metaphor of the Basil plant to articulate relations of exogamy and to question social assumptions regarding the role of women and their social constraints.
El presente artículo examina la canción en español "Princesita que riega la albahaca" y la contrasta con otras versiones marroquíes del cuento. Aun basándose relativamente en el encuentro entre el rey Salomón y la reina de Saba, la historia incorpora una serie de elementos de diferentes tradiciones populares al tiempo que insiste en el motivo de la doncella que busca marido.A partir de los motivos del jardín o de la madre, el ensayo examina cómo el protagonista de la historia utiliza la metáfora de la planta de albahaca para articular relaciones de exogamia y para cuestionar los presupuestos sobre el papel de las mujeres y sus limitaciones en sociedad.
Purpose
The purpose of this study is to understand how young consumers engage in the multi-category context. To that end, engagement on the focal product (dating platforms) and the other product ...(matrimony platforms) were studied. The objective is to find an answer to the following research question: Why do consumers tend to engage more with the focal product, yet are likely to purchase its complement or substitute?
Design/methodology/approach
Semi-structured depth interviews and Straussian grounded theory method were used to collect, analyze and interpret the data.
Findings
Self-determination theory provides an answer to the research question. This study suggests: young consumers experience different levels of need fulfilment when they evaluate the focal product in the single-category and in the multi-category contexts; young consumers’ motivational orientation (controlled motivation, autonomous motivation and intrinsic motivation) results into high-level behavior and engagement (pleasure-seeking, platform abandonment, goal-oriented pleasure-seeking, goal-oriented problem-solving, anxious and outsourcing) with the focal product and the other product.
Originality/value
Value of the paper lies in developing a grounded theory framework for engagement in the multi-category context. This study can help practitioners in making important business decisions, especially in the dating and matrimony e-business categories.
The Millennial Marriage Willoughby, Brian J.
2021, 20201129, 2020, 2020-11-30, 2020-11-29, Volume:
1
eBook
This essential text explores the concept of "Me-Marriage"-a marital relationship that blends individualized life goals and interests-and draws from research on the current benefits and costs of ...marriage to consider how to achieve success, both individually and relationally.
Chapters explore the larger patterns at play and identify the trends about what a modern "healthy marriage" looks like for this new generation. Brian J. Willoughby combines a review of the latest social science research on the benefits and costs of marriage with new quantitative and qualitative data from married and single adults. The book explores how marriage has fundamentally shifted in the Western world due to the changing values and approaches to relationships by the Millennial generation that is now largely transitioning to marriage.
This book is an ideal text for clinicians and practitioners (particularly those working with young married populations) looking for guidance on how to understand the increasingly complex ways that adults are navigating their relationship landscape, as well as students and scholars in the fields of psychology, family studies, and sociology and those interested in individual development, relational development, and demographic trends on the family.
Sarah Carter reveals the pioneering efforts of the government, legal, and religious authorities to impose the “one man, one woman”model of marriage upon Mormons and Aboriginal people in Western ...Canada. This lucidly written, richly researched book revises what we know about marriage and the gendered politics of late 19th century reform, shifts our understanding of Aboriginal history during that time, and brings together the fields of Indigenous and migrant history in new and important ways.
This article explores the relationship between interracial marriages and politics in José Martí's writings. It uses as a point of reference a little known statement, barely two pages long, that Martí ...wrote while he was still living in the United States. Martí declares that he would allow his daughter to marry a black man if she fell in love with him and he proved to be a good man. This article explains the importance of such a statement and Martí's position towards interracial marriages in the South of the United States where this kind of alliance usually took a violent turn. However, in at least one poem, Martí criticizes several interracial relationships in Cuba. His ambivalent criticism reveals a deep concern with moral decay in the island, where it was common to find couples living together, often with children, without being married.
El presente artículo trata de contribuir al esclarecimiento de la “normalidad afectiva” como una de las tarecomo una de las tareas educativas centrales de los padres, especialmente en los primeros ...años de la vida del niño. Se resalta la relación estrecha entre el sentido unitivo del amor de los padres con el amor al hijo, y la complementación de ambos en la tarea de otorgar serenidad y equilibrio a la afectividad del niño cuyo engarce profundo está en el reconocimiento de su ser personal, a partir del cual se favorece su crecimiento y per-feccionamiento para su vida posterior.
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