Media culture is a major challenge for media and communication studies. Without media culture, there can be no understanding of media reality, just as there can be no orientation in a media society ...consisting of a complex interdependence of media, culture, technology, and communication. It is a categorical self-identification of the contemporary media person in the conditions of dynamic media transformation and an important condition for presence and interaction in the media environment of the information society. This article examines some theoretical approaches to media culture and argues that the debate about culture should be a discussion about media development. It concludes that there is no culture outside the media or media communication, and the responsibility for media culture now also lies with the audience.
The article deals with the metaphysics of cognitive processes in media reality formation. Metaphysics reveals being and nothingness. Processes and discourse practices are regarded as cognitive ...processes. There is a distinction between media reality, hyper reality and virtual reality. The relationship between reality and information processes is being explored. The metaphysics of media-reality influences the existence of man and society, touches upon the value foundations of being and introduces the way to transform them. The metaphysical dimension of cognitive processes opens up new forms of media reality impact on society. It is considered to be an integrative form uniting the representatives of different groups in achieving a specific goal.
Introduction. In the media reality, there is no reflection of the subject about the causes of the emergence of media objects. The media offer a fait accompli. In response, a person uses a unique ...property of his consciousness - the ability to build a consistent picture of the world from disparate elements, overcoming the discreteness of technologies. Theoretical analysis. Neural networks are trying to turn a person into a passive consumer of an already assembled picture of the world. However, artificial intelligence is entirely dependent on the text as a material product devoid of subjectivity, which manifests not only the “death of the author”, but also the destruction of meanings. History in the interpretation of neural networks appears in the form of funny comics. As a result, mystical worlds arise that have nothing to do with the real events of the past. This is neurohistoricism. Empirical analysis. In presentations of Russian cities in the form of portraits of people, neural networks destroy classical history as a space of reflection. The impersonality and vulgarity of presentations can be interpreted not only as a result of incorrect wording of the task by the customer, but also as an antagonism between artificial intelligence and real human consciousness. Conclusion. Neurohistoricism opposes history as a process, as an essential element of human self-consciousness.
A fabricação de Hildete Dorinaldo dos Santos Nascimento
Revista espaço acadêmico,
06/2021, Volume:
21, Issue:
229
Journal Article
Peer reviewed
Open access
O objetivo deste trabalho é analisar as relações convergentes entre o conto Hildete, de Rubem Fonseca e o mercado da indústria cultural, ilustrado por programa televisivo de forte adesão popular em ...formato reality show. Do ponto de vista teórico-crítico, tomou-se por base, conceitos sociológicos e filosóficos de Adorno (2002), MacLuhan (2005) e Chauí (2003). As análises trataram do processo de infantilização do espectador; da opressão dissimimulada travestida de autoridade em programa de aconselhamento; e do embaralhamento entre a realidade e a ficção.
The article describes new digital mass media that engage users in content creation and distribution. The research covered the content published in Telegram channels Reporter and Lentach between ...November 29 and December 12, 2021. The analysis revealed such properties of new media as interactivity, hypertextuality, convergence, digital content, and media environment. The channels use the Telegram platform to interact with readers. They cover the entire range of socially significant topics in typical journalistic genres. However, Reporter specializes in a qualitative analysis of socially significant topics, while Lentach reflects the event agenda in an ironic and sarcastic manner. The research prospects have two main tasks: 1) to identify the optimal forms of formation and promotion of content for messengers and social networks; 2) to develop models of interaction with the audience. The results of the study can be applied by media community workers, media analysts, and new media researchers.
The modern educational paradigm exists in media reality. Accordingly, the challenges and trends of the modern educational space are formed around the problem of media literacy and media competence. ...The aim of the study is to analyze the best educational practices of the United States, Canada and the United Kingdom in the sphere of media literacy and media competence in order to identify the innovative potential of modern reforms, understand and realize modern processes in education, and design its future.
The research is based on the analysis of contemporary scientific and pedagogical discourse around the issue of media literacy and media competence. The study of this issue is based on a comprehensive retrospective analysis of the works of scholars from the United States, as well as Canada, the United Kingdom. The author analyzes the historiography of this issue, which reflects different stages of its development, using a complex of historiographical and historical-comparative methods and approaches.
The results of the study made it possible to identify and describe the content, focus, specificity and factors of the development of the problem of media literacy and media competence as key components of the transformation processes of the modern educational paradigm and determine the value-content orientations of scientific and pedagogical discourse.
Based on the results of the analysis of the historiography of the problem, it is concluded that the theoretical basis of the problem of media literacy and media competence is made up of pedagogical, sociological, psychological and philosophical theories; the impact of media on the formation of the individual in particular and the community in general; research on information and information-psychological security of the individual; provisions on the influence of the mass media on the formation of personal qualities and behavior; provisions on the impact of informatization on the learning process; research on psychological protection of the individual in the information environment; research on the phenomenon of information culture; concepts of personal information culture development; general scientific provisions of the theory and history of the periodical press and its influence on the formation of consciousness; a provision on the need to enrich pedagogical experience by combining the best examples of pedagogical theory and practice from different countries in order to preserve universal values, ideals and individual rights.
THE MANIPULATIVE CAPACITY OF MASS MEDIA Nikolaevna Goryacheva, Olga; Sergeevna Kalinina, Galina
Humanities & Social Sciences Reviews,
12/2019, Volume:
7, Issue:
6
Journal Article
Open access
Purpose: The relevance of work is connected with understanding that the policy turns into the media process. Problematic is an allocation in a huge flow of information of the most priority and ...significant: consciousness of the recipient is considerably overloaded; the individual does not manage to carry out the analysis of the obtained information, and only gives it a superficial emotional assessment
Methodology: The method of comparison is used for the correlation of political media reality with reality. The method of the analysis of empirical data of political activity promotes the establishment of the truth in the registration of media materials.
Result: In the article, the levers used in mass media are analyzed, their manipulative potential is defined. Special attention is paid to the fact that virtualization of political reality in mass media leads to the emergence of ideological symbols. The practical importance of research of manipulative capacity of mass media consists of the identification of peculiar features, forms, and methods of impact on the consumer of information content.
Applications: This research can be used for universities, teachers, and students.
Novelty/Originality: In this research, the model of The manipulative capacity of mass media is presented in a comprehensive and complete manner.
In the world of virtual reality, it becomes quite difficult for the recipient of information to understand how much the image he uses, created in media reality, corresponds to the phenomenon of ...social reality, of which it is a reflection. The construction of media reality in the media is of particular interest for research in the field of sociology, cultural studies, psychology, linguistics, advertising, PR. The study of the genesis of media reality in the paradigm of mass media is the basis for identifying the main trends in the development of communication science. Of interest is the interdependence of the agenda and the means of influencing consumers of information used in the media. The relevance of the work is associated with the understanding that the construction of media reality turns into a media process. The allocation of priority information in the media stream becomes problematic: the consciousness of the recipient is significantly overloaded the individual does not have time to analyze the information received, but only gives him a superficial emotional assessment. The article analyses mass media materials that reflect the agenda and affect the construction of media reality. The practical significance of the study of the potential of mass media in the construction of media reality is to identify priority topics for the agenda of publications that affect the consumer of information content.
The practices of so-called immersive media have been developing in the past few years. The immersive media situation characteristics, infrastructure, content and social aspects have been identified ...through the use of a multilevel structural and functional methodology, and make it possible to fix its specificity at all levels. The new format of the immersive media situation leads to changes in approaches to the mediatization studies. In the article, to study the media immersive communicative situation a generative approach is proposed for the first time. It is relevant to topological thinking, and to the modern immanent picture of the world, when a person and technology co-create a new form. Along with the generative approach and generative design, the necessity of applying relevant paradigms and methods of psychology to form new theoretical and methodological foundations of immersive user-centric media communication is substantiated. Several new concepts and terms are introduced, in particular, the term immersive hypermediation, which is opposite to immediacy as a classical criterion of media effectiveness. As a result, the analysis of the essence and features of immersive media projects allows fixing the premises of immersive paradigm shift in mediatization studies.
Scientific topics in digital reality Yakubovich, Ekaterina V.
Vestnik Rossijskogo universiteta družby narodov. Seriâ Literaturovedenie, žurnalistika,
12/2020, Volume:
25, Issue:
1
Journal Article
Peer reviewed
Open access
The article presents the results of a study of more than two hundred scientific Internet resources, a significant part of which are the sites of scientific journals that have a printed version. The ...remaining resources are electronic industry and popular science publications, online information portals, community accounts in the blogosphere, social networks, and instant messengers. It is shown that these media products form a modern digital reality. The article presents the results of a study of more than two hundred scientific Internet resources, a significant part of which are the sites of scientific journals that have a printed version. The remaining resources are electronic industry and popular science publications, online information portals, community accounts in the blogosphere, social networks, and instant messengers. Based on the results obtained, it is shown that these media products in a special way form the modern digital reality, complicate and improve it. The creators and authors of scientific publications are journalists specializing in the field of popular science problems, scientists - representatives of the scientific community, as well as web users. The article raises the question of using a systematic approach (a complex of natural science, humanitarian and technological) when creating media resources of the scientific direction as the basis of informative-subject models of scientific and popular science media, complicating and qualitatively improving it. The creators and authors of scientific publications are also journalists specializing in the field of popular science problems, scientists - representatives of the scientific community, as well as web users, which reflects one of the modern trends in the development of media. The article raises the question of using a systematic approach (a complex of natural science, humanitarian and technological) in creating scientific media resources. This will be the basis of substantive-subject models of scientific and popular science media.
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