Value propositions (VPs) can play a major role for the strategy development and implementation process in B2B markets. While being recognized as one of the firm's most important organizing ...principles, the VP concept is still poorly understood and executed in many B2B firms and scholarly research provides limited guidance on how to develop and implement VPs in B2B markets. This article re-assesses the VP in the context of both strategy and implementation. It undertakes a review of extant conceptual frameworks and identifies key elements that are overlooked and/or not addressed. A new conceptual framework for addressing VP design and development is offered, which incorporates five key interrelated phases of implementation that need to be comprehensively addressed. This research provides a theoretically sound and practically applicable VP development framework, integrating the firm's strategic considerations, ensuring a fit between its business model and customers' needs, and reflecting the nature of B2B markets through its dynamic perspective. In addressing key implementation issues, the article provides firms with a robust approach to addressing the dynamic competitive environment, as well as taking into account changing customer needs.
•Value propositions (VPs) can play a major role for the strategy development and implementation process.•This research provides a theoretically sound and practically applicable VP development framework, integrating the firm's strategic considerations and customers' needs.•Our framework also addresses implementation issues, providing firms with a robust approach to addressing the dynamic competitive environment.
I address the question how to delimit the concept of a proposition that would suit the purpose of theories of meaning in discourse – meaning that is conveyed by the speaker, recovered by the ...addressee, partly co-constructed by them and transmitted via different modalities. Just as we have been, for several decades, addressing the question of the boundary between semantics and pragmatics, so, I argue, we should address the question of the nature and content of the unit that functions as a suitable theoretical construct once the boundary has been decided on. My method is that of conceptual analysis and builds on the foundations of seminal answers to the questions as to (i) what scope one ought to allocate to propositions and (ii) how people interact with propositions in communication. I end up developing a radically contextualist notion of a pragmatics-rich, naturalized proposition, freed from the constraints of the sentence and its structure, and pertaining to the varied, multimodal input in communication. I conclude by discussing the concept of a functional proposition in the context of philosophical pragmatics, dispelling in the process some misunderstandings and myths about the status of the latter in current research on meaning in discourse.
•I develop a new concept of a ‘functional proposition’.•I discuss how this concept relates to other uses that the term ‘proposition’.•I discuss the applications of this concept in pragmatics.
Background & Purpose: EVP as a strategy to create a competitive advantage for the employer in the labor market and with the aim of ensuring the employment and maintaining of the best employees, is a ...new concept that considers the benefits of cooperation with a specific employer, and different components have been introduced for that so far. Therefore, the current research seeks to understand the nature as well as the components of EVP with an integrated approach. Methodology: In this research, in order to understand the nature and components of EVP, a systematic literature review method was used. Research data resources for this study includes the related articles published in the scientific database. These articles were chosen based on the pertinent criteria and were analyzed using open coding. Findings: After reviewing the definitions of employees’ value propositions, the nature, purpose, and conditions for achieving this value were identified. Furthermore, its five integral components include: communicational, cultural, economic, developmental values, values of the job and values of pride and credibility of the organization. Conclusion: The findings of this study can contribute to cognition of the organization employees’ expected values in order to improve competitive power of the organizations in employing and retaining the best individuals.
Unity through truth Pickel, Bryan
Synthese (Dordrecht),
04/2019, Volume:
196, Issue:
4
Journal Article
Peer reviewed
Open access
Renewed worries about the unity of the proposition have been taken as a crucial stumbling block for any traditional conception of propositions. These worries are often framed in terms of how entities ...independent of mind and language can have truth conditions: why is the proposition that Desdemona loves Cassio true if and only if she loves him? I argue that the best understanding of these worries shows that they should be solved by our theory of truth and not our theory of content. Specifically, I propose a version of the redundancy theory according to which 'it is true that Desdemona loves Cassio' expresses the same proposition as 'Desdemona loves Cassio'. Surprisingly, this variant of the redundancy theory treats 'is true' as an ordinary predicate of the language, thereby defusing many standard criticisms of the redundancy theory.
In the light of the current coronavirus crisis, business-to-business firms face a variety of challenges in a complex and fast-changing environment. In order to provide structured analysis and to ...guide strategic decision-making, we present a novel, five-step approach for analyzing the impact of a crisis on a firm's business model. We applied the approach with eight business-to-business firms and find support for its usefulness. The evidence suggests very different impacts of the coronavirus crisis on business-to-business firms, and that understanding these differences is important for strategizing during the crisis but also to navigating successfully into the future. We also describe six different types of crisis impacts on business models. We conclude by developing managerial implications and questions for future research.
•We present a novel, five-step approach for analyzing the impact of a crisis on a business model.•We define six different types of crisis impacts on business models.•We develop managerial implications for managing through a crisis by analyzing business model alignment.
Disruptive technologies tend to underperform on attributes that are considered as key attributes of incumbent technologies and require new value propositions to increase mainstream customer appeal. ...Yet, how do firms reconfigure their value proposition as a way to overcome the technological inferiority of disruptive technologies? This article conceptualizes and empirically investigates the process of value proposition reconfiguration. Based on evidence on the commercialization of electric vehicles, it explores the tactics firms use to reconfigure value propositions to increase market acceptance from mainstream customers. The article develops a framework showing three reconfiguration tactics: compensating, enhancing, and coupling tactics.
What is meaning? Soames, Scott
2010., 20100809, 2010, 2010-08-09, 20100101, Volume:
4
eBook
The tradition descending from Frege and Russell has typically treated theories of meaning either as theories of meanings (propositions expressed), or as theories of truth conditions. However, ...propositions of the classical sort don't exist, and truth conditions can't provide all the information required by a theory of meaning. In this book, one of the world's leading philosophers of language offers a way out of this dilemma.
Digital transformation is among the most pervasive forces disrupting business models across every industrial sector. While prior research has explored the digital transformation of business models, ...the effect on the value proposition as a key element of the business model has received only limited attention. Drawing on an extensive single case study in the regional media industry involving 59 interviews with one service provider and its customers, this study explores the digital transformation of the provider’s value proposition and how this process was collectively enacted by the provider and its customers. This study develops an empirically grounded framework illustrating the key value proposition transformation drivers, provider and customer sense-making practices, and value element reshaping implications. Overall, this study advances contemporary digital transformation and value proposition research by demonstrating how the process of digital transformation changes the nature and content of the value proposition and how managers can facilitate this process.
The suffix /-sA/, which is considered as the conjunctive mood in Turkey Turkish, has many other functions; but basically, this suffix still continues its old function of gerundium. Despite the fact ...that the /-sA/ suffix is conjugated by taking the personal ending in the conditional usages (except for subjunctive mood) and is not give judgement completely in the sentence like other indicative mood and subjunctive mood. Some researchers think that this suffix still functions as a gerundium and therefore it should be evaluated in the gerundium category. The suffix /-sA/ in the structure of the connecting prepositions in Turkish is also in the gerundium function and forms a subordinate clause based on the gerundium group. For this reason, it can be said that this suffix has become stereotyped over time and forms the connecting prepositions. There are very few studies that refer to the prepositional function or the connection function of the /-sA/ suffix, which has been studied many times before. Therefore this study is based on the determination of the conjunction prepositions formed by the /-sA/ suffix in contemporary Turkic dialects (Southwest/Southeast, Northwest/Northeast) especially in Turkey Turkish. It includes classification and evaluation based on the meaning or function it expresses in the sentence. Connecting prepositions, all of which were found to be subordinate clauses, were examined under 21 headings. Examples of each preposition were given. It has been revealed that some of the evaluated conjunctions with /-sA/ consists of 1st person singular, 2nd person singular and 2nd plural person conjugations. Most of them do not take e the suffix and person suffixes. And all these prepositions have main auxiliary verbs (-i, ol-/bol-).
Although digital transformation offers a number of opportunities for today’s organizations, information systems scholars and practitioners struggle to grasp what digital transformation really is, ...particularly in terms of how it differs from the well-established concept of information technology (IT)-enabled organizational transformation. By integrating literature from organization science and information systems research with two longitudinal case studies—one on digital transformation, the other on IT-enabled organizational transformation—we develop an empirically grounded conceptualization that sets these two phenomena apart. We find that there are two distinctive differences: (1) digital transformation activities leverage digital technology in (re)defining an organization’s value proposition, while IT-enabled organizational transformation activities leverage digital technology in supporting the value proposition, and (2) digital transformation involves the emergence of a new organizational identity, whereas IT-enabled organizational transformation involves the enhancement of an existing organizational identity. We synthesize these arguments in a process model to distinguish the different types of transformations and propose directions for future research.
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