The purpose of this study is, by focusing on what parents with primary school children expect from the effects of skiing and the ski schools and by clarifying this point, to investigate whether the ...ski schools have been able to fulfill the expectations of the parents. In order to achieve this purpose, this report illuminates the expectations of the parents towards the effects of skiing, the expectations for the ski schools, the awareness of ski schools toward the expectations of parents and the readiness of the ski schools. Parents who send their children to a sports club in Tokyo, primary school in Ibaraki prefecture, Gunma prefecture and Osaka (1082 parents) and ski schools across the country (42 schools) are the subject of this study. The result of the study is as follows.1) Expectations of the parents towards the effect of skiing is high regarding an experience in nature, improvements in physical abilities and an experience one can only obtain by skiing.2) Expectations of the parents for the ski schools is high regarding expectations for custom-made guidance fit for the child, a low budget child-price and an environment suitable for the child.3) Awareness of ski schools is low compared to the expectation of the parents regarding the expectations for an experience in nature.4) Awareness of ski schools is low compared to the expectation of the parents regarding the expectations for a program full of adventurous experiences and children’s activities without their parents.5) Awareness of ski schools is high compared to the expectations of the parents regarding expectations toward service for parents.
