Background. The article examines the issues of planning and managing a tourism product based on the synthesis of the optimal route for traveling and visiting tourist sites, taking into account the ...multi-criteria problem formulation. The purpose of the study is to develop a hybrid approach to manage the process of synthesizing optimal tourist routes, including a model and method of managing a tourism product that allows taking into account tourist preferences and restrictions along with various external factors. Materials and methods. The process of synthesizing alternative tourist routes is performed at the first stage using a modified ant colony algorithm. At the second stage, the Saaty hierarchy analysis method was used to select the optimal route from alternatives. Results. The authors have developed a hybrid approach to managing the process of synthesizing tourist routes in two ways. The first method takes into account the importance of the experience, preferences and limitations of a particular tourist when choosing sites and tourist sites along the route to visit at a particular point in time. The second method allows you to control the workload and number of tourists on route sections and tourist sites, as well as the tourist attractiveness of sites by changing the degree of importance of pheromone concentration when calculating the probability of choosing a site or visiting an object. Conclusions. The process of planning, designing and operating tourism products with the ability to manage the process of selecting sites and objects along travel routes in a sliding mode is implemented in a tourist recommendation system.
Tourist lines serviced by historic vehicles function in several cities. One of them is Wrocław (Poland) in which the current offer based on trams was extended with buses in 2021. In the article, an ...assessment of Wrocław Tourist Lines has been carried out regarding the tourist product and its development, while additionally determining its stage in the product life cycle. To this end, among other elements, data on the number of passengers and ticket sales have been used. After 13 years of existence, the offer has developed traits of a mature product, displaying fairly stable journey figures. However, it did not use the significant potential of the heritage public transport fleet in Wrocław to the full. That is why, in recent years, several changes have been introduced to the structure, marketing and pricing of the tourist product, which have improved journey frequencies and, even more importantly, increased the passenger rate per service. Therefore, it can be claimed that as a result of the actions undertaken, the product has entered a rejuvenation stage, but this process is still fairly unmarked. The main disadvantage of the product is its marketing and the way the offer is communicated to potential passengers.
Development of tourist cluster of Zaporizhzhya region Tkachenko A. М.; Sevastyanov R. V.; Andriychuk G. V.
Ekonomìčnij vìsnik Deržavnogo viŝogo navčalʹnogo zakladu Ukraïnsʹkij deržavnij hìmìko-tehnologìčnij unìversitet (Online),
12/2019, Volume:
10, Issue:
2
Journal Article
Peer reviewed
Open access
The relevance of the article is that in the modern economy, the tourism industry is of strategic importance for the development of the region's economy. To increase competitiveness in the markets, ...the economy of the Zaporozhye region needs the development of components of the tourism cluster. This development can help to quickly adapt to changes in the external environment and compensate for the lack of jobs in other sectors of the economy. Zaporizhzhya region is an attractive investment area with a developed industrial complex and infrastructure. In accordance with the Regional development strategy of the Zaporizhzhya region for the period until 2020, the main strategic goals are to stimulate investment attraction, the development of small and medium-sized enterprises, and the development of domestic tourism. The purpose of the research is to clarify the essence of the category “tourist cluster”, determine the characteristics of the tourist potential of the Zaporizhzhya region, form a SWOT-analysis of the tourist cluster of the Zaporizhzhya region, develop new and improve the existing directions of tourist routes as part of the Zaporizhzhya region development Strategy for the period until 2020. The indicators of the tourist industry of the city of Zaporozhye are analyzed. Tourist routes for a duration of 2 days by thematic species are proposed. The article suggests directions for the further development of the tourism cluster of the Zaporizhzhya region. In particular, the travel product “Travel to Zaporizhzhya Region / “Welcome to Zaporizhzhia Land” with the corresponding routes. The following types of tourist routes are proposed: Cossack, industrial, cultural and educational, green, recreational religious and geological tourism.
It is admissible by everyone that tourism is the most important branch of economic activity worldwide. The wider tourism field contributes more than anything else to the formation of the gross ...domestic product in most countries of the world. The tourist marketing, program, and its strategies should be related to basic choices of the form of local tourist development and advances of the tourism field. The target of the article is to highlight theories that prove the satisfaction of consumers and factors of clients’ satisfaction from the hotel services, given that the satisfaction of clients is the most important factor for the sustainability of enterprises but also the increase of competitiveness. In this article, the definitions and basic theories of clients’ satisfaction are analyzed according to bibliographical references and a literature review of empirical researches in enterprises of services provision followsaiming at the measure of clients’ satisfaction. A basic conclusion of this research is that the most important factor that influences most the satisfaction of clients is the quality of offered services.
Purpose. The purpose of the article is to generalize and supplement the theoretical and methodological basis of the study of media communications in rural tourism, highlighting their main types and ...ways of development, as well as forming areas of communication with potential consumers of tourism products by adapting to their paradigm.
Results. The transition of society to a new stage of information development is accompanied by increased competition between tourist destinations, changing tourist profiles of consumers, changes in the mediation system, the total use of digital technologies and significant personal transformations. This situation requires adjustment of the organization of communications in various spheres of social and economic relations, including in the rural tourism sector. The development of rural tourism in Ukraine and Europe is closely linked to the formation of a new economy and information society, based on digital technologies. The main characteristics of the information society are formed in the research. The characteristics and development trends of the tourism market in both global and national dimensions are identified. The main approaches to the definition of media communications are considered. The historical stages of the formation of media communications are studied. Information on world statistics of Internet users is given. The directions of personal reorientation of tourist consumption are determined. Paradigms of media consumer thinking are described. The expediency of its adaptation and consideration in the development of the concept of rural tourism development is substantiated.
Scientific novelty. Scientific novelty is determined by the addition of the theoretical and methodological basis of the study in terms of adapting the paradigm of thinking of the media consumer to the concept of rural tourism.
Practical value. The directions of media communication activity proposed in the research will be useful in developing an effective concept of rural tourism development.
The purpose of this publication is to explore the opportunities that innovation and digitization provide in tourism. Although digitization is not a new direction in tourism, its understanding and use ...in a number of cases is hampered by the lack of knowledge and skills in the field. The aim has been achieved by exploring secondary sources on the specificities of innovation activity and digitization. Systematic approach, observation, abstraction, as well as some general science principles such as objectivity, dialectic, concretization, unity between theory and practice, system analysis, induction, deduction and others are also applied. A qualitative expert analysis of the websites of tourist sites has been carried out to determine the level of digitization in the tourism sector. The survey results show that tourist sites focusing on innovative supply to their customers use modern information technologies as well as technologies directly involved in improving the supply of tourism services, including traditional products, services and know-how. Consumer value is increased by providing product innovations, place and promotion. It comes to the conclusion that, despite the benefits of innovation and digitization, they are not a panacea that can solve all the emerging problems of today's business, and in many cases are a limiting factor.
Tourism plays a pivotal role in the global economy, contributing significantly to income generation, job opportunities, and new ventures. When managed responsibly and sustainably, it can minimize ...adverse impacts on the environment and cultural heritage while maximizing economic and social benefits. Ecuador since 1980s has been witnessing the emergence of community tourism as a developmental path for local communities residing in ancestral territories. It provided indigenous and peasant populations with self-management of their territories and resources, bolstering their income through community tourism initiatives. Salinas parish stands out with over 25 years of promoting rural tourism through community management. The communities involved, namely, Yacubiana, Natawa, Mulidiaguán, and Tigreurco, express a need to promote feasible ventures that foster economic and sustainable development. They aim to enhance their natural and cultural resources and offer complementary services such as cheese, chocolate, textiles, and more. Their goal is to improve the quality of life for residents while boosting tourist demand. This research compiles data obtained through field observations, and we analyze the supply and demand characteristics of these communities of Ecuador. A diagnosis assesses their available resources that can be considered tourist attractions. Furthermore, a proposal is outlined, focusing on designing a tourist product tailored to the tourist profile and specifying the activities to be conducted in each community. The ultimate aim is to integrate these communities into the realm of community tourism and thereby enhance their overall development. It was evidenced that the tourists who visit maintain an age range of 30 to 40 years old, both men and women. They come from cities like: Quito, Ambato, Quevedo of Equador, while the foreign tourists come from France, Spain, and Germany. Tourists are mainly motivated by community tourism, visiting micro-enterprises where the process of elaboration of each product, which are known worldwide through its brand El Salinerito, are presented. An attempt is made to promote the tourist attractions that are being suitable for tourist visits.
This study discusses on couple tourist preferences of the tourism product in Gili Trawangan, including it’s characteristics. Preferences is a choice on alternatives based on their relatives utility, ...a process which results in an optimal choice (whether real or theoretical). The aim of this study is to determine how couple tourist preference of the tourism product in Gili Trawangan. Methods of data collection utilized observation, questionnaire, literature study, and documentation. The result show that the characteristic of the couple tourist in Gili Trawangan are divided into tourist descriptor and trip-descriptor. The characteristic of tourist descriptor is dominated by couple tourists from Europe, whose age are 25-44 years with the single status and the young couple. Moreover, the characteristic of a trip-descriptor is dominated by couple tourists. The purpose of their traveling to Gili Trawangan is the holiday. Most of them received information from the internet who arranged their own travel and they traveled during the holiday season with the length of stay is 2-3 days in Gili Trawangan. As for couple tourist preferences to Gili Trawangan divided into 4 preferences, i.e the preference based on transportation, accommodation, the place to have a meal, and tourist activity. In term of transportation the couple tourist preferred bicycle and in term of accommodation they preferred homestay. Concerning the place having a meal they preferred to a restaurant and for as tourism activity they preferred snorkeling.
The article deals with the problems of strategic development of tourism in the economy of the Russian regions. These problems arise in the period of transition from regulatory functions of the market ...to the management of long-term development based on the strategic objectives and flagship projects that can achieve these goals in practice. In such a case, the tourism sector of the regional economy is suggested to be considered not within the narrow framework of the tour operator and hotel business activity as it takes place in Russia, but on the much broader scale involving 50 branches of the modern economy as it is increasingly used worldwide. The authors’ hypothesis comes from the fact that in modern conditions, the development and implementation of the strategies of the recreation and tourism industries in the Russian regions can only be effective through the creation and promotion of large diversified knowledge-based competitive regional tourism products at new technological level. The paper clearly demonstrates the group methods of regional strategic planning such as brainstorming and foresight (forecasting and future shaping). The results of the research substantiate not only the need to amend the legislative framework and the current management system of the Russian tourism, to actively elaborate and implement the regional development strategies, to carry out tourism development studies aimed at its commercial success but also the importance of convincing representation of the civilizational advantages of the Russian world and Russian civilization through the tourism.
The motives, that guide travelers when choosing a tourist product, have been considered. The motives have been divided into three types, depending on the degree of interdependence of primary and ...secondary motives of tourists. The trends, that have a significant impact on the formation of consumer and hotel consumer motivations, have been identified. Based on the analysis of various theoretical concepts of tourist motivation (analytical, hierarchical and complex), it has been proposed to group tourist motivations into the following groups: physical motivations for recreation, cultural and natural-climatic motivations, social motivations, motivations for changes in the type of activity, motivations of status and prestige, and motivations for entertainment . A list of types of recreation has been formulated, and their interrelation with the types of tourism, that travelers enjoy the most demand has been shown.
PDF
