Subject and purpose of work: The aim of the paper is to present and evaluate tourist products created in Perła - Browary Lubelskie S.A. Materials and methods: The research used the technique of a ...diagnostic survey based on a standardized direct interview. The interview was conducted among 311 tourists visiting Perła Brewery in 2017. The research was supplemented by the method of observation and a direct interview with the Perła Apartment manager. Results: The activity of the Perła Cinema (80,26%) and the functioning of the underground tourist route (66,81%) were highly assessed. Tourists appreciate the atmosphere of sightseeing (75,66%) and professional guides (69,03%). Conclusions: Perła – Browary Lubelskie S.A. is an example of a company that can reconcile production functions with tourism and culture. By making an underground tour available to visitors and organizing a free outdoor cinema, it promotes its products and strengthens the brand awareness among customers.
The aim of the paper is to present and evaluate tourist products created in Perła - Browary Lubelskie S.A.
The research used the technique of a diagnostic survey based on a standardized direct ...interview. The interview was conducted among 311 tourists visiting Perła Brewery in 2017. The research was supplemented by the method of observation and a direct interview with the Perła Apartment manager.
The activity of the Perła Cinema (80,26%) and the functioning of the underground tourist route (66,81%) were highly assessed. Tourists appreciate the atmosphere of sightseeing (75,66%) and professional guides (69,03%).
Perła – Browary Lubelskie S.A. is an example of a company that can reconcile production functions with tourism and culture. By making an underground tour available to visitors and organizing a free outdoor cinema, it promotes its products and strengthens the brand awareness among customers.
The article examines that cultural tourism, by developing festival tours, is able to generate significant tourist flows not only by itself, but also it is a necessary complement to any other tourist ...product. The purpose. The aim is to analyze the scientific literature on intercultural research and the development of international tourist festivals. Results. The identification and discussion of the three main discourses of festival research made it possible to determine the role and impact of festivals in society and culture, the features of festival tourism and festival management. Classical discourse, emerging mainly from cultural anthropology and sociology, concerns the roles, meanings and influences of festivals in society and culture. Festivals are means for tourism, economic development and local marketing. At this discourse dominated. It is based on consumer behavior approaches and ignores the fundamental needs of celebration and many social and cultural reasons for searching a holiday. It should also be emphasized that festivals are increasingly being used to achieve social and cultural objects, which places them as implements for social marketers.
Traditional sports games are an expression of folk creativity in the field of sports and recreation, the result of the creativity of the people in the culture of sport. According to the venue, they ...are mostly related to the rural areas from which they originated. Traditional sports games were recognized in the 21st century as an element of intangible cultural heritage, which should be protected and affirmed in a new way in order to preserve them from oblivion and disappearance. Therefore, the importance of traditional sports as an element of tourist off er (an important element of tourist off er and promotion of rural, religious, cultural, sports and recreational tourism) is increasingly recognized in tourism strategies and plans in the world. The subject of this research is 16 events that promote traditional sports games and skills in the territory of Vojvodina. The aim of the paper is to distinguish old traditional sports through tourism valorisation, which can represent an important segment in the diversification of tourism products. The methods used are analytical-synthetic and inductive-deductive methods with the use of critical inference, as well as methods of tourism valorization according to Hilary du Cros.
Gastronomy tourism is an alternative tourism type that becomes a phenomenon that allows the generation of organoleptic and gastronomic experiences based on the culinary offer. The purpose of this ...paper is to identify the dimensions and indicators required to value a gastronomy tourism destination. Therefore, a qualitative approach study was conducted based on documentary research carried out in three phases: definition of criteria, information gathering and data analysis; in this last phase, a process of data reduction was contemplated, through the separation of elements related to the object of study, classification and grouping of data. As a result, a total of 14 dimensions and 94 indicators were identified, which will make it possible to carry out an evaluation process of a Gastronomy Tourism Destination. As a conclusion, in the literature, the term gastronomy tourism is only referred to as a complementary activity that a destination can offer, which includes autonomous or guided visits to food producers, gastronomic festivals, food fairs, among others, but it does not take into consideration other elements that are at the core of this type of tourism activity, such as: marketing, political issues, destination infrastructure, tourist profile and more.
La modalidad del turismo gastronómico se convierte en un fenómeno que permite generar experiencias organolépticas y gastronómicas a partir de la oferta culinaria. El objetivo de esta investigación es identificar las dimensiones e indicadores que se requieren para valorar un destino turístico gastronómico. Se realizó un estudio con enfoque cualitativo a partir de una investigación documental realizada en tres fases: definición de criterios, levantamiento de información y análisis de datos; en esta última fase se contempló un proceso de reducción de datos, mediante la separación de elementos relacionados al objeto de estudio, la clasificación y el agrupamiento de datos. Como resultado se identificaron 14 dimensiones y 94 indicadores que permiten realizar un proceso de valoración de un destino turístico gastronómico. Como conclusión se obtiene que, ante la literatura existente solo se hace referencia al término turismo gastronómico como una actividad complementaria que puede tener un destino que incluye la visita autónoma o guiada a productores de alimentos, festivales gastronómicos, ferias alimentarias, entre otros, pero que no toma en consideración otros elementos que son el centro o motor de este tipo de actividad turística, como, por ejemplo: el marketing, los aspectos políticos, la infraestructura del destino, el perfil del turista y más.
The Heritage Tram Line is one of the tourist attractions of Wrocław. It is a way of making use of a large and diverse collec¬tion of historic trams that illustrate the development of public transport ...in the capital of Lower Silesia and, more broadly, in Central Europe. Although it has been operating since 2009, in recent years major modifications have been introduced including increasing the number of routes, a guided commentary on selected journeys, diversifying the historic tram cars and changing the ticket prices. The aim of the article is to evaluate these changes from the perspective of the interest of its users. The data on the frequency of oper-ation and sales of tickets in the 2019 season have been analysed and compared with data from the previous year. This takes into account the increase in availability of the offer, as a consequence of a considerable reduction in ticket prices and introducing a larger number of stops, which has made the Heritage Tram Line more similar to a regular one. The changes introduced have resulted in a greater number of passengers, but also lower revenues as well as certain organisational problems such as ensuring the quality of guided services when passengers are being exchanged at intermediate stops. These issues are considered in the context of how to design a tourist product
The article considers the determinants of the strategy of tourism business development in the regional economic and social destination, which are implemented according to the criteria for assessing ...the quality of components of the tourist flows. The purpose of the study was to implement these determinants and to develop the mechanism of regulation of the development of tourist business in regional economic and social destination of market type. An approach to the concept of a tourist product as a set of properties that determine its usefulness and form value and attractiveness for tourists was used allowing the reliability of its assessment as a commodity with the definition of promising areas of change in consumer behavior in regional blocs and their interaction with neighboring territories. The multi-attributive model of a tourist product in a regional economic and social destination was used. During the study, the necessity to form an optimal price mechanism for tourism products, which will give market regulators a targeted and less costly self-development of business structures in the tourism sector was found. The development of tourism business can help to create affordable conditions for continuous improvement of the business climate and competition. It was proved that the existing tools for assessing the tourism business are the levers of indirect influence on the state economy.
Current trends in tourism development in Iraq have been considered. Based on the existing problems in the country, a set of measures aimed at developing the tourism industry in Iraq have been ...proposed, which include: 1) merging strategies for the development of domestic and entry tourism; 2) investing in tourist potential facilities; 3) tourism marketing not only in the major cities of Iraq, but also in the surrounding areas; 4) a system of six necessary steps for the development of tourism, including: acceptance of the tourism industry as a productive sector, presentation of a real picture of tourism in Iraq, coordination of work on tourism with work on environmental conservation, restructuring of the government staff, legislative reforms, setting deadlines for the implementation of strategies. It has been shown that such measures can be applied to the development of various types of tourism, in particular, recreational and religious tourism, which are the most common.
Warunki rozwoju turystyki w Eggenburgu Gmyrek-Gołąb, Katarzyna
Annales Universitatis Mariae Curie-Skłodowska. Sectio B. Geographia, geologia, mineralogia et petrographia,
03/2018, Volume:
72, Issue:
1
Journal Article
Peer reviewed
W turystyce obecnie dominuje rynek nabywcy, zróżnicowane są potrzeby, motywacje i aktywność turystyczna, wzrasta samodzielność turystów w wyborze programów i ich realizacja, spada znaczenie ...pośredników, a usługi kupowane są bezpośrednio u producentów. Coraz częściej motywami podróży staje się czysta ciekawość i aktywny wypoczynek w czystym ekologicznie środowisku, wzrasta również świadomość zdrowotna wypoczywających osób. Preferuje się turystykę nieszkodliwą, która dąży do asymilacji z ludnością miejscową, wchodząc w interakcje, chroniąc tym samym to co najcenniejsze dla obszarów (koncepcja rozwoju zrównoważonego rozwoju turystyki).Dolna Austria, która mimo, że jest wewnętrznie bardzo zróżnicowana pod względem atrakcyjności turystycznej i przydatności do uprawiania różnych form turystyki, stara się poprzez różnego rodzaju działania osiągnąć sukces na rynku turystycznym, zmieniając przy tym stereotyp turystycznego postrzegania Austrii jako państwa gór i dużych miast. Sukces ten może być osiągnięty tylko wówczas, gdy pomiędzy poszczególnymi jednostkami przestrzennymi, nawet najmniejszymi - przykładowo Eggenburg, istnieje współpraca w oparciu o spójną wizję rozwoju i przemyślana strategię, zgodną z szeroko pojętym zasadami zrównoważonego rozwoju, bazująca właśnie na regionalizacji produktów turystycznych.Chcąc właściwie zarządzać turystyką, należy postawić sobie pewne cele i zadania. Dolna Austria, jest tego doskonałym przykładem, lata doświadczeń, obserwacji i analiz rynku turystycznego pozwoliły wyodrębnić w przestrzeni landu sześć regionów turystycznych, z których każdy ma odmienny charakter i daje szanse rozwoju różnych form turystyki.Turystyka jest zjawiskiem tak dynamicznym i złożonym, że trudno małej jednostce wybić się na tym rynku, dlatego, aby osiągnąć zamierzony efekt należy się nawzajem wspierać i wspólnie kreować produkty turystyczne danego regionu.
The influence of digital communications on marketing in the field of tourism is investigated. The need to develop strategies for the formation of business communications in the field of tourism and ...indicators that allow to evaluate their effectiveness and risks is emphasized. Attention is paid to the feasibility in applying strategies of differentiated, differentiated and concentrated marketing. The relevant indicators were proposed to assess the economic effectiveness of business communication strategies: income multipliers, breakeviate level assessment formula, methodology for checking the stability of the performance indicator to change factors, and Hurwitz criterion. The considered formulas and strategies for the formation of business communications in tourism create the necessary basis for scientifically justified strategic planning of the travel company's relations with counterparties.
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