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  • Market-Oriented Behaviors w... Market-Oriented Behaviors within Organizations: An Individual-Level Perspective
    Strieter, Jeffrey C.; Celuch, Kevin G.; Kasouf, Chickery J. Journal of marketing theory and practice, 19/4/1/, Volume: 7, Issue: 2
    Journal Article
    Peer reviewed

    Prior empirical work aimed at understanding market information use has focused primarily on factors impacting the use of market research (a subset of market information) or organizational ...
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