Komuniciranje v mednarodnem trženju

Secondary School of Commerce Ljubljana (STSLJ)

Komuniciranje v mednarodnem trženju

Lorbek, Franc, 1932-

Avtor obravnava komuniciranje v mednarodnem trženju z vidika znanstvenega managementa v sodobnem podjetju. Delo se nanaša na cilje in kanale komuniciranja, na vplive tujega okolja na odločitve, ... posebnosti obnašanja kupcev in potrošnikov ter na potrebne raziskave tujih tržišč. Poudarek je na posebnostih strategije, taktike in nadzora ekonomske propagande, odnosov z javnostjo, osebne prodaje in pospeševanje prodaje v mednarodnem trženju.

Type of material - textbook

Publication and manufacture - Ljubljana : Tangram, 1991

Language - slovenian

ISBN - 86-81845-04-7

COBISS.SI-ID - 27443712

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Lorbek, Franc, 1932-

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Knjižnica	available - outside loan, loan period: 14 days

Call number – location, accession no. ...	Copy status
Knjižnica 65 LORBEK, F. Komuniciranje IN: 100002389	available - outside loan, loan period: 14 days

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Year	Impact factor		Edition		Category		Classification
Year	JCR	SNIP	JCR	SNIP	JCR	SNIP	JCR	SNIP

Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system
Lorbek, Franc, 1932-	01909
Završnik, Bruno	11974

Source: Personal bibliographies and: SICRIS

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