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Komuniciranje v mednarodnem trženjuLorbek, Franc, 1932-Avtor obravnava komuniciranje v mednarodnem trženju z vidika znanstvenega managementa v sodobnem podjetju. Delo se nanaša na cilje in kanale komuniciranja, na vplive tujega okolja na odločitve, ... posebnosti obnašanja kupcev in potrošnikov ter na potrebne raziskave tujih tržišč. Poudarek je na posebnostih strategije, taktike in nadzora ekonomske propagande, odnosov z javnostjo, osebne prodaje in pospeševanje prodaje v mednarodnem trženju.Type of material - textbookPublication and manufacture - Ljubljana : Tangram, 1991Language - slovenianISBN - 86-81845-04-7COBISS.SI-ID - 27443712
Author
Lorbek, Franc, 1932-
Other authors
Završnik, Bruno
Topics
trženje |
mednarodno trženje |
komunikacije |
mednarodno poslovanje |
psihologija potrošnika |
ekonomska propaganda |
odnosi z javnostjo |
pospeševanje prodaje |
organizacija |
marketing |
international marketing |
communications |
international business |
consumer psychology |
advertising |
public relations |
sales promotion |
organization
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Knjižnica 0000000065 LORBEK, F. Komuniciranje IN: 100002389 Knjižnica 65 LORBEK, F. Komuniciranje IN: 100002389 |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Lorbek, Franc, 1932- | 01909 |
Završnik, Bruno | 11974 |
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