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Marketing management - trženjsko upravljanje : analiza, načrtovanje, izvajanje in nadzorKotler, Philip, 1931-Type of material - handbook ; adult, seriousEdition - Slovenska izd.Publication and manufacture - Ljubljana : Slovenska knjiga, 1996Language - slovenianISBN - 961-210-043-8COBISS.SI-ID - 61422848
Author
Kotler, Philip, 1931-
Other authors
Česen, Neli |
Žnideršič, Martin |
Česen, Tina |
Finžgar, Eva |
Umek, Alenka |
Zupančič, Boštjan, 1963-
Topics
Marketing |
Management |
Priročniki |
trženje |
management |
proizvodi |
storitve |
kvaliteta |
potrošnik |
strateško planiranje |
poslovne enote |
informacijski sistemi |
tržne raziskave |
poslovno okolje |
analiza |
behaviorizem |
povpraševanje |
trg |
segmentacija |
pozicioniranje proizvoda |
novi proizvodi |
življenjski ciklus |
globalizacija |
embalaža |
blagovne znamke |
oblikovanje cene |
tržne poti |
prodaja na drobno |
prodaja na debelo |
distribucija |
poslovno komuniciranje |
promocija |
direktno trženje |
informacijska tehnologija |
trendi |
marketing |
management |
products |
services |
quality |
consumer |
strategic planning |
business units |
information systems |
market research |
business environment |
analysis |
behaviourism |
demand |
market |
segmentation |
positioning |
new products |
life cycle |
globalization |
packaging |
trademarks |
pricing |
marketing channels |
retail trade |
wholesale trade |
distribution |
business communication |
promotion |
direct selling |
information technology |
trends
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Kotler, Philip, 1931- | ![]() |
Česen, Neli | 08648 |
Žnideršič, Martin | 12201 |
Česen, Tina | ![]() |
Finžgar, Eva | 08649 |
Umek, Alenka | 14004 |
Zupančič, Boštjan, 1963- | ![]() |
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