Neuro web design : what makes them click?

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Neuro web design : what makes them click?

Weinschenk, Susan M.

"Why do people decide to buy a product online? Register at your Web site? Trust the information you provide? Neuro Web Design applies the research on motivation, decision-making, and neuroscience to ... the design of Web sites. You will learn the unconscious reasons for people's actions, how emotions affect decisions, and how to apply the principles of persuasion to design Web sites that encourage users to click." "Neuro Web Design employs "neuro-marketing" concepts, which are at the intersection of psychology and user experience. It's scientific, yet you'll find it accessible, easy to read, and easy to understand. By applying the concepts and examples in this book, you'll be able to dramatically increase the effectiveness and conversion rates of your own Web site."--BOOK JACKET

Type of material - book

Publication and manufacture - Berkeley (CA) : New Riders, cop. 2009

Language - english

ISBN - 978-0-321-60360-9; 0-321-60360-5

COBISS.SI-ID - 16235542

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Weinschenk, Susan M.

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University of Maribor Library	available - outside loan, loan period: 1 months

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Prosti pristop 1. nad. 159.94 243099	available - outside loan, loan period: 1 months

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Weinschenk, Susan M.

Source: Personal bibliographies and: SICRIS

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