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  • Taxonomic versus goal-derived product categorization : effects on within and across category choice processes
    Felcher, E. Marla ; Malaviya, Prashant ; MacGill, Ann L.
    Type of material - profess. monogr
    Publication and manufacture - Fontainebleau : INSEAD, 2000
    Language - english
    COBISS.SI-ID - 11034342