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Vpliv razpoložljivosti načinov plačila na stopnjo konverzije v prodajo : diplomsko deloPeurača, NinaDiplomsko delo obsega pregled dejavnikov opustitve spletnega nakupovanja in vpliv razpoložljivosti oz. možnosti izbire načina plačila na končni spletni nakup. Raziskala sem odnos potrošnikov do ... spletnega nakupa, do zasebnosti podatkov na spletu in odnos do spletnega nakupovalnega vozička ter katere oblike plačila spletnega nakupa so tiste, ki se jih potrošniki raje poslužujejo. Do končnih ugotovitev sem prišla z analizo spletnega anketnega vprašalnika, s katerim sem ugotovila, da med najbolj priljubljene načine plačila prek spleta spadajo plačilo s kartico, PayPalom in plačilo po povzetju. Med pomembne dejavnike spletnega nakupa spadajo tudi spletna zasebnost, zaupanje prodajalcu, da osebnih in finančnih podatkov ne bo delil s tretjo osebo, in možnost dodatne avtentikacije ob nakupu.Type of material - undergraduate thesis ; adult, seriousPublication and manufacture - Ljubljana : [N. Peurača], 2022Language - slovenianCOBISS.SI-ID - 114731011
Author
Peurača, Nina
Other authors
Burger, Anže, 1979-
Topics
Vedenje potrošnikov |
Spletno nakupovanje |
Plačilo |
Univerzitetna in visokošolska dela |
spletni nakup |
kartica |
PayPal |
spletni nakupovalni voziček |
plačilo po povzetju |
online shopping |
card |
PayPal |
online shopping cart |
cash on delivery
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Library | Call number – location, accession no. ... | Copy status |
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FSS, J. Goričar Central Social Sciences Library, Ljubljana | Č Ms 17487 Closed stacks | loan not possible |
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Peurača, Nina | ![]() |
Burger, Anže, 1979- | 24345 |
Source: Personal bibliographies
and: SICRIS
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